1. notnomde's Avatar
    Source :RIM offers sneak peek at new BB10 phones | CanadianBusiness.com


    On Aug. 23, Research In Motion hosted hundreds of developers in Kitchener, Ont., for its hometown edition of the company's BlackBerry 10 Jam World Tour events.
    For many it was an occasion for optimism, a word uttered in the same breath with "RIM" about as often as "platypus" over the last year. According to the company, it was a sold-out show, anencouraging sign amid reports that developers have been jumping ship to more popular platforms. After seeing what the company had to offer, developer Murtaza Saadat told The Globe & Mail,"It's pretty impressive.What they've shown is a huge step forward."
    RIM also invited a handful of journalists to get their ink-stained paws on two of the new BB10 phonesóone featuring a full touchscreen and another a hybrid with a QWERTY keyboard. And they are indeed handsome. Without revealing anything covered in the non-disclosure agreement, it's safe to say these models, along with the operating system, should easily put BlackBerry back in the conversation among mobile leaders.
    Independent tech analyst Carmi Levy told BNN, "If technology were the only indicator of business success then RIM would be in great shape. Of course, now it has to convince the market. With technology like this, it has a fighting chance to at least take its best shot early next year."
    And therein may lie the biggest challenge for RIM's new gadgets. The technology and hardware is top notch, but the next step is to get it into people's hands and convince consumers to give BlackBerry another chance.Because of delays, BB10 will have some tough acts to follow, including the iPhone 5 and Nokia's new Windows 8 phone offerings, both slated for a fall release.
    BlackBerry is getting to the party late and has to make not just a big impact, but the right one. (Not everyone does that at parties.) To get all those consumers who have flocked to Android and Apple over the last few years to give it even a passing glance, the company will have to hit a marketing homerun.
    To get any of the legions of consumers who have flocked to Android and Apple over the last few years to give its new toys even a passing glance, the company will have to overcome one of its biggest weaknesses and hit a marketing homerun. A tall order to be sure, but considering what RIM is selling, itís one worth swinging for the fences.
    08-27-12 11:58 PM
  2. richardat's Avatar
    BlackBerry is getting to the party late and has to make not just a big impact, but the right one. (Not everyone does that at parties.) To get all those consumers who have flocked to Android and Apple over the last few years to give it even a passing glance, the company will have to hit a marketing homerun.
    To get any of the legions of consumers who have flocked to Android and Apple over the last few years to give its new toys even a passing glance, the company will have to overcome one of its biggest weaknesses and hit a marketing homerun. A tall order to be sure, but considering what RIM is selling, itís one worth swinging for the fences.
    Jeff Beer: Hmmm.....all those consumers....a bunch of consumers.....a whole swath of consumers....a....freakin load of consumers....legion...legion of consumers! YEAH! THAT's it!! That is WRITING!!!
    08-28-12 12:28 AM
  3. gorang's Avatar
    Jurnalists forget that there are still billions of people that haven't switched to smartphones. RIM doesn't have to get all iPhone and Android users to switch in order to suceed. Many of those people haven't had smartphone prior to getting iPhones and Androids.
    08-28-12 05:01 AM
  4. anon(3896606)'s Avatar
    This makes me think, RIM showed them a "beta" BB10 launch device, and that maybe they might update their hardware with the competition. (Such as iPhone5, WP8)
    08-28-12 07:52 AM
  5. GTiLeo's Avatar
    yay RIM
    08-28-12 01:56 PM
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