Originally Posted by
KAM1138 I think those are true statements, but they're only part of the reason why each failed--perhaps a relatively small part, when you look at the overall failures of the company. What's also true is that Blackberry is a brand that is a joke to many, or probably more common effectively non-existent. That is an important factor that people just seem to keep ignoring.
The "lack of apps" theory of failure is now demonstrably false. Blackberry phones have all the apps anyone else does now, and it made nearly zero difference. So, JUST providing Apps and a cheaper OS didn't mean anything. They were wrong if they thought it would, and as a result of following this path, and failing to find any other forward, Hardware is now done.
So, perhaps while your statements in themselves are correct, those AREN'T the reason that either failed, because there is still an overriding common problem for both. Blaze (and others) has talked about how the Blackberry Brand is likely harmful to BBM, and that putting the name on the front of the DTEK50 is no benefit. I think that's getting to the point. Blackberry as a brand is NOT well accepted by the vast majority of people these days.
What I find odd is how ANYONE, most especially Blackberry executives fail to understand this, and that it impacts everything they do--at least in regards to consumer products. So, I think there are two possibilities from that 1) They don't care, because they're just running out the clock on consumer products, or 2) They're incredibly incompetent. Which is more likely?
Another odd thing is that people thinking that Android would rescue hardware were every bit as delusional as those that think that BB10 is gonna make a comeback. It never was, again...because Blackberry does not attract customers beyond the tiny group of us who know they make some good products, and they've done nothing to correct that problem--at least nothing approaching effective.
I find the whole thing pretty depressing, because I think Blackberry had some really good products and innovations that others are still not matching (in certain areas).
KAM