1. W Hoa's Avatar
    I don't find it particularly funny nor do I find it particularly offensive. But for what it's worth......

    Try our Super Bowl party game

    Alicia Keys and Super Bowl: Helping to raise BlackBerry's profile-alicia.jpg

    Alicia Keys and Super Bowl: Helping to raise BlackBerry's profile-alicia2.jpg
    02-01-13 04:05 PM
  2. cjcampbell's Avatar
    I like it.... Just one more way that BB is getting noticed.
    02-01-13 04:22 PM
  3. drummer_god's Avatar
    See if she uses the Z10 to take a picture of the crowd, then the announcers mention BlackBerry.
    02-01-13 04:46 PM
  4. ctuffy's Avatar
    Still scratching my head on the whole Alicia Keys thing. It just doesn't fit IMO.
    flyingsolid likes this.
    02-01-13 09:37 PM
  5. cjcampbell's Avatar
    Still scratching my head on the whole Alicia Keys thing. It just doesn't fit IMO.
    Really? She's a role model. She hasn't gotten mixed up in any tabloids, she super successful, she's super talented, she know's everyone and has serious connections, she actually works, she's beautiful, she's a role model for many, and she's still "hip". Could you really ask for a better ambassador? If you get a chance, look up the "The 80% minority". If you read the book, it will make perfect sense.
    02-01-13 11:51 PM
  6. gordo51's Avatar
    I read this article, something like "Blackberry's Secret Weapon - Women". It seems 46% of Blackberry users are women and the company really wants to engage more "working moms" who are really busy. They pretty much have to have a woman spokesperson onboard to do this.
    thekidshop likes this.
    02-02-13 12:08 AM
  7. Dapper37's Avatar
    Love that AK is part of TeanBlackBerry!
    02-02-13 12:20 AM
  8. w0lfgang's Avatar
    Oh say have you seen? The new BB Z10, what so proudly we hail......
    02-03-13 06:46 PM
  9. Bold_until_Hybrid_Comes's Avatar
    She's a role model. Popular music. No implants. Admirable by young and old. Other then being married to swizz beatz she is the definition of a respectable figure for the blackberry brand.
    02-03-13 07:21 PM
  10. Anon_M_Lee's Avatar
    Oh say have you seen? The new BB Z10, what so proudly we hail......
    LMBO...classic

    Sent from my BlackBerry 9930 using Tapatalk
    02-03-13 07:25 PM
  11. VanCity778's Avatar
    Butchering the National anthem did not help BB. That was horrible.
    02-03-13 07:39 PM
  12. FlashFlare11's Avatar
    I hope BlackBerry uses her song "New Day" more in their advertising campaigns and events. I never really felt anything particular for Alicia Keys' previous songs, but when they played this particular song at the launch event, it really resonated with the image of a new phone, a new strategy, and a new company. The message with that song is quite clear and really meshes well with the image that BlackBerry is trying to send people. Not to mention that it actually is a good song.

    Check out the comments under the video. Some looked up the song just because they heard it a the launch event:
    02-03-13 09:13 PM
  13. mrfreetruth's Avatar
    I read this article, something like "Blackberry's Secret Weapon - Women". It seems 46% of Blackberry users are women and the company really wants to engage more "working moms" who are really busy. They pretty much have to have a woman spokesperson onboard to do this.
    56% are women If i remember correctly
    02-03-13 09:29 PM
  14. bb10 completes me's Avatar
    She's a role model. Popular music. No implants. Admirable by young and old. Other then being married to swizz beatz she is the definition of a respectable figure for the blackberry brand.
    no implants could be an issue. less exposure.
    02-03-13 10:08 PM

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