1. gordo51's Avatar
    Just read this Seeking Alpha post in which Chris Lau suggests that if Alicia Keys could convert 0. 5 to 2% of her fan base to BlackBerry phones that would be 100 million dollars in sales. Don't want to fuss with the numbers, just an interesting point I have not seen mentioned before. People that think she is a waste of money take note.

    4 Considerations As Bears Attack BlackBerry Shares
    [at Seeking Alpha] -
    Mon, Apr 15, 2013 2:17 PM EDT

    Posted via CB10
    greenberry666 likes this.
    04-15-13 04:39 PM
  2. hopper76's Avatar
    I've seen her promo videos and to me it doesn't really promote the blackberry product . It's there if you are aware of her endorsement but if you're just seeing it for the first time one might think it's a promo for her concert (which is part of it part promo for BB). So for now I say it's a waste of money from Blackberry. Just my 2cents!!! BE BOLD!!!
    04-15-13 05:14 PM
  3. crohns's Avatar
    I doubt that she could convert that many people into switching to bb
    richardat likes this.
    04-15-13 05:18 PM
  4. sparkaction's Avatar
    I wonder what her message is on her twitter and Facebook accounts. Is it "Creative Director of BlackBerry" or nothing at all regarding BlackBerry?

    Posted via CB10
    04-15-13 05:21 PM
  5. richardat's Avatar
    I doubt that she could convert that many people into switching to bb
    Not a chance. Of course, a phrase like that (I haven't/can't read the article) sounds nonsensical, and likely flawed in multiple ways, in the first place. It makes me strongly suspect the originator is none too bright.
    04-15-13 07:12 PM
  6. gordo51's Avatar
    If you tweet with your Z10 does it contain the tag line. "Sent from my BlackBerry 10 smartphone" as with emails? Sounds like a lot of free advertising to me. What if this goes out with all celebrity tweets? In marketing you need imagination.

    Posted via CB10
    04-15-13 09:23 PM
  7. tjseaman's Avatar
    Alicia who???
    Chris Marsch likes this.
    04-15-13 09:31 PM
  8. Nindia's Avatar
    If they wanted a sheep following they should have hired Kim Kardashian or Justin Bieber as their creative director. Every teeny bopper in the country would be lined up to buy a Z10.

    Posted via CB10
    04-16-13 11:45 AM
  9. Chicago777Guy's Avatar
    I think unless they paid her in all cash she might be ok..anything that improves brand awareness of BlackBerry in US is good.

    Posted via CB10
    04-16-13 02:13 PM
  10. toujours_frais's Avatar
    This Chris Lau guy is a joke... He couldnt find any job and ended up as an active stock analyst working at his home basement
    04-16-13 08:34 PM
  11. glidewells's Avatar
    Alicia Keys Is a good ambassador for BlackBerry, but they could have done better and gotten someone else with a little more star power/ influence.

    Posted via CB10
    04-17-13 08:54 AM

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