Aggressive new commercial
I think I just saw a new concept for a commercial that may be taken.
I was in a unusual marketing meeting with this guy who was an expert in marketing in Canada, he came up with this weird commercial within a sort of script. He said his company was working with RIM to produce it as a part of a big marketing campaign.
The commercial was described as passive aggressive. The script said that the music in the background was Amy Winehouse song "Back to Black" and it was about people shown in several areas of their common life, doctors, lawyers, business men, computer freaks and other people all ditching their iPhones and Androids and going "back to BLACKberry"
It was pretty obvious that the context was about BB10 and they were planning to show it as replacement of their current device doing something that BB was now capable of doing for a specific task they always do on their normal lives or in their jobs.
Sorry for my poor english... This is all I got.