1. Stewartj1's Avatar
    10 solid reasons RIM will make a comeback - Page 1 - Departmental and End User Computing

    I'm the only diehard in my office who is still sporting a Blackberry. Iím holding out to see the Blackberry 10.

    Bring the RIM magic back home

    A year later, Michelle has replaced her Blackberry with an iPhone, while public support for the Blackberry has dipped so low that itís absurd to even think that a marketing solution could spur a comeback.

    In spite of its challenges, I still believe that RIM will make a comeback. Itís not just wishful thinking. With a solid cash flow, a growing user base and a dedicated army of developers,RIM is not another Nortel.
    If you are rooting for RIM to rise back to the top, bear with me while I tell you why this is all possible.
    10 reasons RIM is poised for a comeback

    1) Developers believe in BB10. RIM has a knack for motivating some of the most brilliant minds on the planet. I personally know several developers who are still working for RIM and who are not the least bit interested in jumping ship. These insiders have job offers. But they are excited to be there for the release of BB10. Check out theDevelopers have 1000 Reasons to Believe in BB10 video from Blackberry Jam in San Jose.
    2) Teenagers and messaging. Itís still the best messaging device bar none (this is why teenagers still carry Blackberrys--a pretty important demographic).


    3) RIM has always had the best keyboard. My bet is that the genius engineers at RIM are going to have the best touchscreen keyboard on the market.


    4) They smell the coffee.Thorsten Heins has woken up RIM from their dreams of past glory. Now they are facing reality and Heins promises big changes.

    6) Cash flow + growing existing user base. They still have $2 billion in cash and a user base of 80 million that grew by 2 million last quarter.


    7) They dominate the high-security niche market. RIM is famous for the security of its smartphones. Thatís one reason they dominated the corporate market before BYOD hit the fan. Itís still the go-to device for most governments around the world.

    8) Leaked specs. According to leaked BB10 specs reported by the Droid Guy, ďRIM would be releasing smartphones that would pose a threat to Samsung Galaxy S3, HTC One X and even iPhone 5. If the recent leaks were legit, RIM might be back with a vengeance. BlackBerry 10 A-Series may also be the Canadian companyís key to reclaiming its position in the market where it has dominated before.Ē

    9) Incremental Improvements are boring. The last iPhone had only incremental improvements. The top two smartphones look more and more alike with every new release. If BB10 can offer us something new that we always wanted but never thought was possible, weíll buy it.


    10) The competition is distracted. Samsung and Apple are embroiled in legal battles that wonít end any time soon. Now Apple is going to battle with Google. This is going to be very distracting for them while their competitors RIM, Microsoft and Noikia come back to fight another day.

    I'll say it again. RIM is NOT another Nortel. Iím excited to watch RIM pull off the biggest comeback of the century. It happens. Just look at Fordís recent recovery, against all odds.
    Your Thoughts?
    - Do you think RIM will survive this downturn?
    - If BB10 is well-received by media and consumers, could RIM find itself on the shopping lists of Microsoft, Facebook or Samsung?

    - Can BB10 become the Windows of smartphones operating systems?


    Long story short...
    I still have hope for RIM, but we need to be blown away by BB10.
    kbz1960 likes this.
    10-10-12 07:50 PM
  2. Stewartj1's Avatar
    They are done in their current form.

    Rim is going to have to reinvent itself to survive. It won't survive as it is

    Sent from my Venomized Rezound.
    That's old news, RIM has told us many, many times that the old java based OS is not long for this world and they are reinventing the OS and the company.
    10-10-12 08:50 PM

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