1.5 Million BB users & Growing in Nigeria: Africa's Most Populous Nation
Tuesday, July 26th, 2011 |
Blackberry growing in popularity in Nigeria
The usage of BlackBerry technology in Nigeria has increased tremendously in the last 12 months as new evidences revealed that there are now about 1.5 million BlackBerries in the hands of users in the most populous African country.
Investigations, however, showed that about 40 per cent of this figure are not directly from any of the four GSM operators in Nigeria as they are obtained from the grey market where the handset is relatively cheaper.
The usage of Blackberry gadgets is also said to have been influenced by various competitive strategies introduced by the GSM networks in Nigeria.
Airtel Nigeria, for instance, recently introduced a new dimension to the competition in the BlackBerry market.
Tagged �BConnected� the bundle offers �BlackBerry Messenger�, a real time messaging and chat service, as well as access to social networks, Twitter, Facebook and MySpace. It also offers access to monthly, weekly or daily plans on the expiration of a 30 day free trial period.
The bundle is priced at N1, 580 (about $11) monthly and excludes e-mail services which most other BlackBerry services include.
This pricing is believed to be cheaper than the cost of the standard service which includes e-mail services.
MTN also introduced a similar package that allows subscribers to make a choice and enter the service at a cost that is as low as N450 ($3).
The BlackBerry smart phone is primarily known for its� ability to send and receive (push) Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity.
They support a large array of instant messaging features, including BlackBerry Messenger. BlackBerry commands a 14.8 percent share of worldwide smart phone sales, making it the fifth most popular device manufacturer after Nokia, Samsung, LG, and Apple.
The consumer BlackBerry Internet Service is available in 91 countries worldwide on over 500 mobile service operators using various mobile technologies.
The grey market operators tend to sell unauthorised products which come mostly from Asia, as well as second hand products which come from Europe and the US.
The attraction for the grey market operators is that their prices are significantly lower than the prices of the authorised channels. They sometimes sell at less than half the prices of the authorised products.
The disadvantage of the grey market is that their products don�t come with warranties and are usually not as reliable or durable. Market watchers say though, that because Nigeria is a low income environment, there is a special attraction for greymarket products, with all the problems they portend.
Blackberry growing in popularity in Nigeria