02-14-12 12:08 PM
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  1. kraski's Avatar
    And it very well could be that I'm biased because I don't see how an adult would think "Oh look, Beyonce is tweeting and sharing pics on a Blackberry. I tweet and share pics on my iPhone, but I'm willing to get a brand new device and learn a different OS just so I can tweet and share pics the same way Beyonce does."

    If anything, I think it's the techies who get new devices often even though they don't do anything that different on them. Again, I might be biased because this is how I am. I don't do anything drastically different on my Amaze than I did on my MyTouch 4G, but I do them on a speedier device with a bigger screen and sharper resolution. Likewise, I'm sure that those who upgraded from say a BB 9700 to a 9900 doesn't really do many tasks they didn't do before.
    You're right, BUT.... If people see Beyonce using anything, that item gains street creds. People are at least going to give it more than a cursory glance. If someone fits the description of "cool" or "tech knowledgeable", the product they're using gains stature. There is a whole tech/IT department in our church. But I have people asking me which phones I like. Because I'm known as knowledgeable and I'm fairly well liked, at least in that small environment.
    02-12-12 06:26 PM
  2. pantlesspenguin's Avatar
    Which do you all think would resonate more with the average consumer, a commercial with a celeb using a device, or a commercial with an average Joe demonstrating concerns that smartphone users deal with? I'm no ad exec, but to me I think it's the latter. I posted this in another thread, but this is an example of a commercial that would pique my interest for BB10:

    A consumer is walking down the street cursing at his blackberry. He's squinting at the small screen, saying "come on come on come on" at the spinning clock, yelling about truncated emails, etc (this would show the market that RIM can admit they've had some shortcomings in the past). He walks into a mobile carrier pleading for a new phone. The rep says "I have just the thing for you." He pulls a device from behind the counter and sets it down. The rep zips through the OS pointing out key/new features and shows off the raw power of the device. The consumer is left in awe with a look of pure amazement in his eyes. He asks what kind of phone this is. The rep smiles and turns the phone over to show the shiny blackberry logo on the back. Then it ends with a tagline like "the Bold just got daring" or "this isn't the Blackberry you remember" along with the launch date.
    kraski likes this.
    02-12-12 06:51 PM
  3. deevel79's Avatar
    I'm baffled as to why no mention of the touchscreen feature in any of the new Bold commercials.
    02-12-12 08:59 PM
  4. iririr's Avatar
    I think even if the advertisements do work....whatever they maybe...
    once you get a Blackberry and realize you have to restart the phone to uninstall an app...or the fact that you won't get a native Adobe reader on OS 6 or that half the apps are not compatible with OS 7...you'll return or try and sell your BB...The product is half finished in my opinion....

    Don't get me wrong I want RIM to succeed....and I have owned a BB for a long time...

    but their product is not even functioning at 2012 level
    02-12-12 11:54 PM
  5. shemaree09's Avatar
    I think even if the advertisements do work....whatever they maybe...
    once you get a Blackberry and realize you have to restart the phone to uninstall an app...or the fact that you won't get a native Adobe reader on OS 6 or that half the apps are not compatible with OS 7...you'll return or try and sell your BB...The product is half finished in my opinion....

    Don't get me wrong I want RIM to succeed....and I have owned a BB for a long time...

    but their product is not even functioning at 2012 level
    1. Restarting is not a big deal, you dont even have to restart right away

    2. Yeah, u dont get Adobe Reader on OS6, step up to OS 7 or buy Docs to Go if thats important to you

    3. A lot of apps are compatible with OS7 and there are a few thats not

    I think its just time for you to upgrade your Blackberry.

    The new Bold is lightyears ahead of the 9700. Its like night and day.
    02-14-12 12:08 PM
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