1. BB10FTW's Avatar
    Now obviously Crackberry Kevin should gets dibs on all new positions but we all know he is happy where he is at so i just want to know who should RIM hire? You can comment in general or just say who their new head of marketing should be.
    01-27-12 09:38 PM
  2. soo007's Avatar
    Now obviously Crackberry Kevin should gets dibs on all new positions but we all know he is happy where he is at so i just want to know who should RIM hire? You can comment in general or just say who their new head of marketing should be.
    Jon Rubenstein is the first person that comes to my head. he did great things for Apple and was responsible for webOS and Pre.
    01-28-12 12:09 AM
  3. BB10FTW's Avatar
    Jon Rubenstein is the first person that comes to my head. he did great things for Apple and was responsible for webOS and Pre.
    He does seem like a good candidate. With palm he had little resources and did his best and webos never had a chance so it is very possible if hired on a project getting his full attention and Thorsten obviously wants to throw money into everything BB10 so good choice.
    Im personally excited about our new leader, he is straight forward and whoever he hires will be the best
    01-28-12 01:13 AM
  4. NFLPLAYBOOK's Avatar
    They should just hire me and I will lead them to the Promised Land.
    01-28-12 09:01 AM
  5. soo007's Avatar
    Thorsten admitting that the company is not disciplined enough and looking for feedback from crackberry.com is already a monumental change from the old guard. Thorsten deserves a chance to do his job.

    I still maintain that Rubenstein should be CTO. He should outsource advertisement to the agency that makes ads for Lexus or Mercedes Benz.

    As for CMO...
    Get the guy from MetroPCS.
    BB10FTW likes this.
    01-28-12 09:37 AM
  6. anthogag's Avatar
    RIM should hire someone with consumer marketing passion, or should they hire a marketing firm - does it have to be in-house

    An external marketing firm can be more objective. From the outside they see your product for what it is, not for the amount of sweat poured into it
    BB10FTW likes this.
    01-28-12 10:21 AM
  7. CanadianThomas's Avatar
    simple. an industrial designer with real skill. the current BlackBerry phones might be my personal choice but they are way behind Apple in their design

    just my opinion but it would seam a lot of people agree.
    BB10FTW likes this.
    01-28-12 11:03 AM
  8. BB10FTW's Avatar
    I agree with hiring an outside agency to do the marketing, a fresh look into the world of Blackberry would show off the features we all love. Flash is great but when i saw it in a commercial for Blackberry i just shook my head because So What??? Android has flash too and thats the exact angle they took. I want a commercial that clearly explains Bridge and its powers, showing it with the new features coming in Playbook 2.0 could be effective. Also show off the uncompromised web experience, dont just say it because people have no idea what youre talking about other then flash!!! The consumer is looking for clearly defining features, dont be Android "Oh hey we have flash yepeeee" Dont be Apple "Are camera is better then a DSLR and Siri will make you crap your pants with excitement!!!" Be Blackberry and Be Bold!!!!
    01-28-12 05:59 PM
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