What Would Happen If Blackberry's Marketing Dept Had A Clue?
I want to start a thread "Why Does Blackberry Have NO Marketing? Give me a break. The products are great. Who knows. I love my Playbook. Smaller, more durable, and works better than any android or for that matter the iDont Tablet. Why do so many buy the iPad, because they have a gazillion apps and accessories. Blackberry does not need hardware anymore "killer" or "cool" than what they have now. They need to remind everyone how cool function is. Since when is "it works better not cool?" But who knows?
Wait A Second Guys, it is Marketing! Period! Full Stop!
Eco System Smeeko System. Of course that is what people want. And if the could actually market a superior product the would have developers coming up with cool apps, cool accessories etc. In just about every case Blackberry has superior products today. OK their browser is a little lacking. But who is out there telling people this product is superior. Who is out there talking about outages, what they really mean and how the Blackberry EcoSystem is vastly superior.
Word of mouth is great. But people want cool.
Who is arguing that function is cooler than form
Reliability is cooler than form.
My small regional carrier will not let me upgrade to my 7th Blackberry until January. They are saving the 9930's at the moment for the business customers buying this handset. I can't wait for it. I am fully aware that it might be my last Blackberry.
Why? Because Blackberry is incapable of marketing. Period. Full Stop.
If they were they would be screaming their superiority from the highest roof tops.