What happened to that huge ad campaign that was meant to start with the Superbowl?
- Since then I have seen a short term blitz of z10 ads which was nice while it lasted but nothing memorable or spectacular and that is it.
What happened to the campaign they promised?
BlackBerry could do so much more to improve here
Posted via CB1005-29-13 04:08 AMLike 0 - If that was it then they need to get a new marketing officer. The one plus side is the f1 sponsorship but that isn't enough
Posted via CB1005-29-13 05:24 AMLike 0 - Blackberry is just about to deliver a massive "shock and awe" campaign. Just wait. It's coming soon. What they're doing is arranging a bus load of hipsters to arrive at a Apple store somewhere and bash on the windows and yell "Wake up!" A few dozen times. Then, they are going to disappear and have everyone think it was Samsung. Don't think it can't happen?05-29-13 05:32 AMLike 2
- Blackberry is just about to deliver a massive "shock and awe" campaign. Just wait. It's coming soon. What they're doing is arranging a bus load of hipsters to arrive at a Apple store somewhere and bash on the windows and yell "Wake up!" A few dozen times. Then, they are going to disappear and have everyone think it was Samsung. Don't think it can't happen?
Posted via CB1005-29-13 05:40 AMLike 13 - The adverts have all dried up in the UK and I have never seen one for the q10.
Seems like BlackBerry has not learnt all the lessons from the past.
But the thing that gets me is after the Superbowl ad which was terrible btw, I read here on Crackberry quotes saying that there is a bigger campaign. The keep moving ads came out, and I thought, "ok not great but a decent start to build on" but they never built on it.
It's like they don't understand advertising
Posted via CB10Stewartj1 likes this.05-29-13 06:44 AMLike 1 - They allready tripple there production and it could be the max. So doing ads and campaign will bring No sales because they can 't deliver.
SO that is wast of money. You keep that money if everything is stable It's normal. It means it goes well for blackberry05-29-13 07:51 AMLike 0 - I see huge BB10 signage in every airport I traverse from Newark to San Jose.. I travel on average 4 times a month. Also Delta blasts BB10 in your face on every flight. Not sure about other carriers. I also see full page ads in almost every high tech journal/trade publication. I don't watch much commercial TV so I can't speak for any ads there.05-29-13 08:03 AMLike 0
- Blackberry is just about to deliver a massive "shock and awe" campaign. Just wait. It's coming soon. What they're doing is arranging a bus load of hipsters to arrive at a Apple store somewhere and bash on the windows and yell "Wake up!" A few dozen times. Then, they are going to disappear and have everyone think it was Samsung. Don't think it can't happen?05-29-13 08:11 AMLike 0
- 05-29-13 08:17 AMLike 0
- You guys you guys, settle down.... 1st off they have placed their commercials strategically.. Ive seen more blackberry commercials in the 2 months or so the phone has been available in the US than any other time since my first blackberry in 2005.. The commercials haven't been flamboyant, they haven't been bashful, they haven't compared, they haven't used celebrity endorsements... they are thought provoking. I know most of you all haven't studied marketing and are looking at apple commercials and samsung commercials and want blackberry to do what they do.. But blackberry isnt samsung or apple and their aim is not the same..
Apple's commercials are the way they are because they are aimed at keeping their phone #1.. they have to boast...
Samsung commercials are the way they are because they want to overtake apple and try to make apple look inferior
Blackberry is not a trusted brand and since they have reinvented themselves they are not in a position to attack or compare... Their job is to spark interest.. this first wave of commercials are aimed at gaining traction.. they have been placed for target audiences, they show up on CNBC, they show up during sports games, etc.. They are quick and simple and most of the time if you arent quite paying attention you dont even know its a phone commercial and then you see BLACKBERRY!!!! that sparks curiosity and then people check out the website, they check out the phone at the store, they check out the phone when they see it in public.. Youd be surprised how many people know about the phone.. People ask to see my phone all the time after they see me with it and they always say, yea I HEARD, i SAW, so on and so on.. they are doing what they have to do. They just need to get the glitches fixed and continue the updates, the additions, and getting the apps.. can't boast or compare until the developers begin to trust the brand and deliver the apps bottom line.. all they can is spark interest05-29-13 08:31 AMLike 3 - kbz1960Doesn't MatterTo spark interest first they need to let the viewer somehow know that it isn't the same old BBRY. I don't think they get that point across. Most people in the states hear BBRY and then cringe if they ever owned one and think, no thanks, been there and done that and didn't like it. That's also what people that have never owned one think because that is what they have heard.05-29-13 08:39 AMLike 0
- Man, I see Z10 ads everywhere. I guess it depends on where you are. Even on a recent flight, I saw a huge display in the middle of Pearson, wall ads and banner ads everywhere, the commercial played several times in a half hour on the television. I've seen commercials in movies, on TV shows that I watch etc. Every store seems to have Z10 something on display.
Where are you based?jay_men likes this.05-29-13 08:53 AMLike 1 - Well, you think the commercials are garbage. Personally, I have no idea how they are or aren't resonating with the population as a whole because I haven't seen the tests results on them. Certainly are a lot of armchair creative directors in the thread though! :-)05-29-13 08:56 AMLike 0
- I've been unable to find where BlackBerry said they are going to have a massive ad campaign starting with the Superbowl. I'm always amazed at how often someone reads a speculative post on a fan site and decides that is the corporate plan.
What I do know is I'm seeing online ads in almost every Web site I frequent (which isn't many as I have a life).revtech likes this.05-29-13 08:57 AMLike 1 - Man, I see Z10 ads everywhere. I guess it depends on where you are. Even on a recent flight, I saw a huge display in the middle of Pearson, wall ads and banner ads everywhere, the commercial played several times in a half hour on the television. I've seen commercials in movies, on TV shows that I watch etc. Every store seems to have Z10 something on display.
Where are you based?
Essex to be exact
I see more ads these days then before but I would not describe them as thought provoking in the slightest. I can't imagine how they provoke thought.
TV ads are non existent now but I see some billboards.
But it is too far in between. Maybe they are concentrating their efforts in the USA but they should not ignore their other markets
Posted via CB1005-29-13 10:24 AMLike 0 - In london seen alot of q10 poster ads (black and white) with screen share feature all over the train stations.As for TV ads when the Z10 was out there were loads of Z ads.Then apple started putting out ads it was pretty pathetic trying to snuff BB10 ad run.But BB10 had all the best break spots actually had a new product.
Htc 1 ads were short lived didnt get as much rotation as the Z.The S4 ads are not that much not as many as the Z or apple right now.The only people pushing tv ads hard right now is apple really since Z,Q,HTC1,S4.Apple been doing some pathetic adverts.I say pathetic because they look like remember me type loser ****.''a million pics get taken with iphone 5'' we have apps its quite sad really.Come on even low end phones have cams and take pictures and have apps its funny stuff.
But adverts are ok here normal level.05-29-13 11:03 AMLike 0 - To spark interest first they need to let the viewer somehow know that it isn't the same old BBRY. I don't think they get that point across. Most people in the states hear BBRY and then cringe if they ever owned one and think, no thanks, been there and done that and didn't like it. That's also what people that have never owned one think because that is what they have heard.05-29-13 11:09 AMLike 0
- ThunderbuckRetired ModeratorOP, the SuperBowl ad wasn't really meant to "kick off" anything. If you notice, the SuperBowl ad was created in a vacuum, and bears no resemblance to the current campaign.
"Why would they do that?", you might ask. Well, ever since Apple's "1984" ad, the SuperBowl isn't always about selling stuff anymore. In fact, if you look at many of the ads that day, you'll see that many, many of them were high-production one-off ads that bore little relevance to the products they were purportedly pitching. The ads are almost purpose-built to attract media attention and possibly Clio nominations. It's a very "meta" thing.
Advertising on the SuperBowl has become a showcase. Ad firms showcase creativity. Advertisers get bragging rights. In this case, BlackBerry was there almost just for the sake of telling the world "uh, hello? We're not dead yet! See, we can even afford to do a high-budget ad on the SuperBowl!" Again, many (many) ads that day had little to do with product.jay_men likes this.05-29-13 12:01 PMLike 1 - OP, the SuperBowl ad wasn't really meant to "kick off" anything. If you notice, the SuperBowl ad was created in a vacuum, and bears no resemblance to the current campaign.
"Why would they do that?", you might ask. Well, ever since Apple's "1984" ad, the SuperBowl isn't always about selling stuff anymore. In fact, if you look at many of the ads that day, you'll see that many, many of them were high-production one-off ads that bore little relevance to the products they were purportedly pitching. The ads are almost purpose-built to attract media attention and possibly Clio nominations. It's a very "meta" thing.
Advertising on the SuperBowl has become a showcase. Ad firms showcase creativity. Advertisers get bragging rights. In this case, BlackBerry was there almost just for the sake of telling the world "uh, hello? We're not dead yet! See, we can even afford to do a high-budget ad on the SuperBowl!" Again, many (many) ads that day had little to do with product.
And the ads that they did use was great for letting people know about the z10 existing but as mentioned they need to change people's perception of BlackBerry and the articles that appeared here after the Superbowl ad led me to believe that that was what they were going to attempt.
It just has not happened.
I think when it comes to marketing, there is a lot to improve on. Currently the ads I have seen appeal to BlackBerry users and feature phone users but little else
Posted via CB1005-29-13 01:44 PMLike 0
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What happened to that huge ad campaign that was meant to start with the Superbowl?
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