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Brilliant would be launching a campaign that concluded with people excited about buying your products. For this campaign, there is no product. Just a desperate company jumping up and down in front of an Apple Store yelling, "Look at me!" to everyone that passes by. When they do stop and look, RIM has nothing to say except the kind of juvenile brand warfare you find on fan-site discussion boards. Brilliant.05-06-12 04:42 PMLike 0 - We have different standards for brilliant. It's easy to get attention. Just hold a rally outside of an Apple Store, film it, and put it on the web. Better yet, blow up an Apple Store and get even more attention. The world will be talking and you will get your fifteen minutes of infamy. Let's see how the backlash plays out.
Brilliant would be launching a campaign that concluded with people excited about buying your products. For this campaign, there is no product. Just a desperate company jumping up and down in front of an Apple Store yelling, "Look at me!" to everyone that passes by. When they do stop and look, RIM has nothing to say except the kind of juvenile brand warfare you find on fan-site discussion boards. Brilliant.
Have a nice day.MADBRADNYC and BlackStormRising like this.05-06-12 04:47 PMLike 2 - personally i dont think the whole world is talking about it. I have not seen any mention of this outside of crackberry and a couple other forums. No newspaper coverage and i cant say i saw any tv coverage05-06-12 05:47 PMLike 0
- It definitely made news in Australia.
This is probably RIM's new focus, a device that gets you on the business of life, not for distraction. Nowadays, apparently there is too much of the latter. That's what they call 'float'.
All I can say is, let's see where this goes.05-06-12 07:56 PMLike 0 - It definitely made news in Australia.
This is probably RIM's new focus, a device that gets you on the business of life, not for distraction. Nowadays, apparently there is too much of the latter. That's what they call 'float'.
All I can say is, let's see where this goes.05-06-12 08:09 PMLike 0 - Wow that was really neat if I must say so.
It shows where RIM is heading in their marketing direction which I'm really liking. It's to get things done. Being in business.
Basically they're merging business and consumer into one with that statement. Like Kevin said in a few of his videos and posts. It's niche market where there's a lot of opportunity.05-06-12 09:07 PMLike 0
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