Yes, there is a whole gesture thing happening in BB10 and buttons will not translate well to that kind of system. That said, if they can somehow just get the Keyboard right, get more apps like Instagram on there, make larger screen Qwerty models available, I'll be happy with how RIM goes about this. I think survival isn't the issue now for them although it is touted to be. Get quality products out there and their fans will get them, full stop. Who knows, many new fans, especially from non-business markets, could get into the flow as well.