1. louzer's Avatar
    I'm curious to see if RIM will make an appearance in any Super Bowl commercials telling everyone to 'Be Bold'. They've used baseball and basketball playoffs recently and were a high-profile sponsor of the NHL all-star events.
    02-05-12 02:27 PM
  2. Laura Knotek's Avatar
    I doubt it. They wouldn't spend that much money.
    TGR1 likes this.
    02-05-12 02:29 PM
  3. jafobabe's Avatar
    ^^^^^^

    I agree... at $3-4 Million it's a bit steep if you ask me.
    02-05-12 02:35 PM
  4. FMB8900's Avatar
    they would be foolish not to advertise during the SuperBowl...
    02-05-12 03:28 PM
  5. berklon's Avatar
    they would be foolish not to advertise during the SuperBowl...
    So they can spend 3-4 million dollars showing off products that people have already passed on?

    Release a product that can turn heads, THEN spend that kind of money on a SB commercial. Otherwise it's a huge waste of money.
    02-05-12 03:50 PM
  6. FMB8900's Avatar
    So they can spend 3-4 million dollars showing off products that people have already passed on?

    Release a product that can turn heads, THEN spend that kind of money on a SB commercial. Otherwise it's a huge waste of money.
    PlayBook + OS 2.0
    02-05-12 04:01 PM
  7. Laura Knotek's Avatar
    PlayBook + OS 2.0
    It needs to be a product someone can buy Monday morning and use immediately. "Coming soon" won't cut it.
    02-05-12 04:04 PM
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