Watching Samsung's recent Galaxy S3 ad made me wonder if NFC in BlackBerry could do the same thing. Then I ran into the BlackBerry Tab commercial. Similar feature (for the same function), two approaches to marketing
the tech has been around for a while now. WebOS had this feature long time ago too. The RIM spots are from across the pond and dont really do it for me. The samsung are obviously meant for mainstream america and connect better IMO