RIM Should Buy Super Bowl Ad Time
This is just my two cents. Since BB10 is due to hit the market in Q1 2013 (January) RIM should burn some of that cash leading up to and during the Super Bowl (Feb. 3, 2013) to promote BB10 in the US. So far those that I've shown the demo BB10 video to have gotten super excited because all they've been hearing is BB is dead.
While I understand the US is still sour on BB, most of it appears to be from lack of education/understanding. Hopefully we can overcome this.
Superbowl ad is a great idea, if...
They took my suggestion:
James bond + maxwell smart + john steed... superphone for superspy
With daniel craig + steve carell + ralph finnes as the males and anne hathaway and uma thurman as Agent 99 and Mrs. Peel, respectively.
I'm sure that professional comedy writers could run with this but I think it would be the "talk of the town" and make everyone aware of the new reinvigorated RIM.