Pick up a friends BB and watch what happens.
Say you are in a restaurant with friends and one of them lays his BB on the table. You pick it up for a look. What happens?
I've noticed that, there is a sudden silence, not just from the owner but from the others also. You have just crossed a line and invaded very personal space. Blackberries are so vital to their owners life and livelihood that they are sacrosanct. "do not touch"
This may be true with other phones, but I have noticed it more with BB owners. I would like to hear what others think.
My thought is that this very personal, visceral bond with your BB would be an excellent and immediately recognizable theme in future advertising for RIM.
I may be full of it, if so be gentle.