1. anon3396357's Avatar
    Just want to share an article I just read from Techno Buffalo:

    Android owners are elitist super-geeks who pay a premium to beta test buggy software that never quite gets done. iPhone users are techno-ignorant, obnoxiously buying into under-specced gadgets and stale features as magical. Androiders are arrogant. iPhoners have Stockholm Syndrome. And BlackBerry and WinPho 7 users are just delusional.

    We’ve heard it all at this point, the rantings and ravings of fanboism spewing out across the internet. And we take it for granted that things will get heated whenever anyone says anything positive (or negative) about a particular device or OS. But do we ever stop to wonder why there’s so much acid and vitriol?

    Researchers at the University of Illinois did. The next issue of the Journal of Consumer Psychology will feature results from their study, delving into this modern syndrome of fanboism. Using a factor called SBC, or self-brand connections — a level of connectedness evidenced by following, researching, or just liking a particular brand — the researchers monitored two groups as they learned general ratings for an array of brands. What they found was that people with high levels of SBC suffered the biggest shots to their own sense of self-esteem when the reviews for their favorite companies were negative. People with low SBC, on the other hand, weren’t really affected.

    In other words, extreme fanboys are aggressive and defensive because they feel personally attacked. And it can be tough to accept a beloved company’s failures, since they feel like personal failures, thereby explaining all the denial that tends to go on. (Sort of like not believing that your little angel could possibly be the troublemaker or underperformer in class.)

    While this may not exactly shock anyone who’s gone head to head with a fanboy, this does flip the business theory of brand devotion on its head. Fanboism isn’t indicative of a strong relationship between a consumer and a company, as many thought. It’s symptomatic of an issue with the fan’s self-esteem and self-image, which can lead them to go to extreme lengths to protect their view.

    “Consumers are highly resistant to brand failure to the point that they’re willing to rewrite history,” says business administration professor and researcher Tiffany Barnett White. She cites the example of Toyota customers ignoring any negative news about this brand — even in the face of well-publicized recalls.

    Wow, and I thought phone fans were hardcore. It doesn’t get more extreme than risking life and limb to support a company.

    What do you think of this study’s findings? Are you a fankid who thinks there’s nothing wrong with your brand loyalty? Or do you agree completely with this explanation? Tell us if you believe this is true or hot air.
    Study Dives Into Pathology of Fanboism | TechnoBuffalo
    Last edited by Derwent Graphite; 09-02-11 at 10:01 AM.
    09-02-11 12:20 AM
  2. chiefbroski's Avatar
    Interesting stuff. Its natural that a significant investment is a sensitive issue. The fanboys I can't stand are the ones who write flamebait and troll the forums by trashing other brands. Those are the worst.

    I'm not sure why differences in smartphone OS are such sensitive issues though. Its even worse than cars and close to religion or ethnicity.

    Posted from my CrackBerry at wapforums.crackberry.com
    09-02-11 12:54 AM
  3. anon(2325196)'s Avatar
    lol, "fanbo"-ism. i just want a t-shirt that reads "fanbo" - since we're on the topic of making stuff up. who cares? is a good question

    on the "fanbo" t-shirt there will be an image of a huge "nerd rambo" - aka - "fanbo", who's not really a fan of any particular brand outside of doritos and kfc double downs and mashes his fat greasy fingers into any amoled screen he can, just keep the chicken coming.

    anyways. i'm sorry, but i often embarrass myself by rambling on and on about random crap



    09-02-11 12:57 AM
  4. anon(2325196)'s Avatar
    no ego, no problem - go blackberry? yay
    09-02-11 01:00 AM
  5. Rootbrian's Avatar
    I'm no fanboy lol

    Posted from my CrackBerry at wapforums.crackberry.com
    09-02-11 05:35 AM
  6. medicinILL's Avatar
    I think it's a matter of how you say things. Be careful of what you say. Some people should really think about what they're gonna say before forming words and making themselves look dumb. I'm ok with someone putting in their two cents but when it gets to the point where they just wanna put the company down and talk an endless amount of sh*t, that's where they need to shut up. Take it somewhere else, like a place where people will actually care about your input
    09-02-11 05:30 PM
  7. TgeekB's Avatar
    Really don't understand why people care what phone other people use. Do they drive down the street sneering at people driving a different brand car? Loathe those who have a different TV? Choice is a good thing. It breeds technological advances and keeps prices in check. I believe these people have low self-esteem and hide behind their computer screens ripping inanimate objects to make themselves feel better. But hey, what do I know?
    Laura Knotek and lssanjose like this.
    09-02-11 05:56 PM
  8. avt123's Avatar
    Great read. It is spot on with fanboy reactions.

    Any of these companies can go under and I really wouldn't care. Hopefully new competition would rise up and take their place. That being said, new fanboys will follow.

    It's one thing to defend a product if people are spreading misinformation about it (especially on site where people are looking for correct info). But when people get upset over bad reviews and other things like that, it's crazy. This reminds me of the study done on the Apple fanboy. It's ridiculous.

    Let people use what they want to use. There is room in the world for all of us.
    Last edited by avt123; 09-02-11 at 06:23 PM.
    09-02-11 06:21 PM
  9. pantlesspenguin's Avatar
    Great read. It is spot on with fanboy reactions.

    Any of these companies can go under and I really wouldn't care. Hopefully new competition would rise up and take their place. That being said, new fanboys will follow.

    It's one thing to defend a product if people are spreading misinformation about it (especially on site where people are looking for correct info). But when people get upset over bad reviews and other things like that, it's crazy. This reminds me of the study done on the Apple fanboy. It's ridiculous.

    Let people use what they want to use. There is room in the world for all of us.
    Great post. I completely agree, especially about the spread of misinformation. That's really the only time I chime into the BB vs Android debate. Android has evolved a lot from its early days and I see people talking about aspects that may have been true at some point, but not anymore. I also see posts from people who try Android for less than a week and then get frustrated when they can't find a certain function or setting and they proclaim "Android can't do this" when in reality it was just user error.

    This was a great article and I passed it along to some friends .
    09-03-11 01:45 PM
  10. laurah2215's Avatar
    I laughed after reading this.Good times.
    09-03-11 02:26 PM
  11. qbnkelt's Avatar
    Frankly I could not care less what anyone else uses. And I expect that they leave me to my choice as well.
    It's the "you MUST be an id1ot if you don't like my (insert device name)" that I really can't stomach.
    I once had one particularly loud anti BB person tell me that for my needs, what I should have was a feature phone. Simply because I did not agree with what she considered important on my device.
    09-03-11 03:17 PM
  12. Wretch 12's Avatar
    It does make sense, but I'm slightly interested in seeing what type of person the OP of the article is by their description.

    Some form of arrogance (for how bluntly the article was written)?
    09-03-11 03:25 PM
  13. chiefbroski's Avatar
    I don't mind when people say the truth about devices but sometimes its turned into hating when its taken out of context or exaggerated, which is just as bad as misinformation.

    Eg. "The iphone can't even play flash, which is used on millions of websites. It doesn't even have access to the full internet. What an iToy. This isn't pre-school. Email on the iphone is a joke too....etc."

    Eg." Android phones force close applications all the time, are so software fragmented, and aren't even safe from viruses. I don't want to have to root my phone just to have basic functionality...etc."

    Eg. "Blackberys are dinosaurs. They have such low-res displays, slow cpus and have like zero apps. How are you supposed to do anything whithout Skype, Kindle, Hulu...w/e...Who wants a phone like that? You can't even video chat...etc"

    Its comments like that that just provoke people.
    Even though the vast majority of the comments are true. It's unnecessary bashing on platforms. I swear bloggers need to preach platform tolerance. You can talk about platform issues without provoking people.

    Posted from my CrackBerry at wapforums.crackberry.com
    09-03-11 05:33 PM
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