[rtang1007]

Is to follow their success formula in emerging economies..."Find the lowest cost producers and give them / License your BB10 OS for FREE"
If they cannot do this they should get out of consumer device business ( sell it to Lenevo) and just focus on Software and Services business in Mobile computing..
There is no way BlackBerry can build cheaper Q5 and Z5 to compete with Android and ever be profitable...It's a rat hole.
BlackBerry can do extremely well in Mobile Software/ services ,QNX , Security, Web 2.0 applications like BBM etc etc..

Leave cheap phones to Chinese !!!



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I don't want Lenovo to build devices for BlackBerry. When I see the brand name Lenovo, I will go away, the same thing when I look at Samsung brand.

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[Chicago777Guy]

OP, I started a similar thread about 4 weeks ago:
http://forums.crackberry.com/general...siness-825067/

BlackBerry is in a Catch-22 situation right now. It's going alone course will show its conclusion in the next earnings release. If Q10 & Q5 are sales success, then BlackBerry will muddle along further. It will take at least two quarters for BES10 to show if it has any traction or MDM rivals are eating BlackBerry's lunch. More bad news on the financial front, then it will take some drastic strategic changes for it to survive.

BlackBerry is losing the high-end race to Android devices like S4 and HTC One. It cannot compete in the low-end nor should it. This would be suicide. The solution is find a partner fast to produce high quality devices at low cost by leveraging your partner's economies of scale. BlackBerry does not have the scale for this. There are plenty of interested large partners (Huawei, Lenovo, or perhaps Sony). But hubris and pride might be BlackBerry's downfall. Swallow your pride Heins and strike a deal.

Finally someone that understands the issue !!!!

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[bp3dots]

Finally someone that understands the issue !!!!

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Even in his thread, everyone points out faults in the theory. I'm pretty sure you two are some of the only ones on that train.

[DenverRalphy]

If BBRY chooses to turn to OEMs to manufacture devices... They can't give it away like Google does. They'd have to license it out for enough money to realize a recognizable return for each device sale. However, for the licensing cost to be sizeable enough to be beneficial to BBRY and not turn off the OEMs, BBRY would also have to subsidize the manufacturing costs to provide relief to the OEMs.

Basically, BBRY needs to make an offer to a quality OEM that would split manufacturing costs to make it worthwhile to both parties involved, and accommodate a licensing deal that retains sole ownership of the BBOS with BBRY.

To do that, BBRY will need to actually spend a sizeable chunk of their cash, or incur some debt (which they have been reticent to do so far).

SwiftKeyed/Flowed via Tapatalk 4 Beta.

[Chicago777Guy]

Even in his thread, everyone points out faults in the theory. I'm pretty sure you two are some of the only ones on that train.

True...just like IBM was the only one to get on the train and sell low profit business to Lenevo !!!!

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[the_sleuth]

Let's not forget, Android is not free for OEMs. Microsoft receives licensing fee for every Android device sold:

Microsoft's most profitable mobile operating system: Android | ZDNet

If BBRY chooses to turn to OEMs to manufacture devices... They can't give it away like Google does. They'd have to license it out for enough money to realize a recognizable return for each device sale. However, for the licensing cost to be sizeable enough to be beneficial to BBRY and not turn off the OEMs, BBRY would also have to subsidize the manufacturing costs to provide relief to the OEMs.

Basically, BBRY needs to make an offer to a quality OEM that would split manufacturing costs to make it worthwhile to both parties involved, and accommodate a licensing deal that retains sole ownership of the BBOS with BBRY.

To do that, BBRY will need to actually spend a sizeable chunk of their cash, or incur some debt (which they have been reticent to do so far).

SwiftKeyed/Flowed via Tapatalk 4 Beta.

[smoothrunnings]

BlackBerry needs developers who make more native OS10 applications than simply porting what they have already made on Android over. Sure it would be quicker to port Android applications over but this leaves out the business side of BlackBerry, those who have their devices set to Work Only Mode can't use Android applications as BBRY has blocked it for a very good reason. It's easy to inject Trojan's into Android applications which if it got onto a company device could be very bad for that company and all their data.

[DenverRalphy]

Let's not forget, Android is not free for OEMs. Microsoft receives licensing fee for every Android device sold:

Microsoft's most profitable mobile operating system: Android | ZDNet

True. However Google's business is such, that with or without license fees... there's no impact on their business model when the like of MS decide to strong-arm the OEMs building them. Google doesn't rely on the revenue of manufacturing and selling hardware (well, except with Moto devices now, but technically Moto isn't an OEM to Google since el-Goog owns them).