[JRoman2k10]

Ok we've all had time to digest RIM's NYE effort and for good or bad it was a start now for a little fun. Those of us in the states know that the next big advertising event is just a month away (something about some kind of football game as I recall ...) It was at this event that a certain tech company managed to iconically brand itself into the public consciousness through a very clever piece of advertising. So where am I going with this? What if RIM (as part of their marketing push) wiggled into a spot at this event. What woud You like to see and even more important how would you portray RIM? Would you use a celeb, try the humor route, or tout the facts.. Maybe someone may get a clue over in marketing