A lil suggestion. A lil reality. A lil delusion.
I will beat this donkey into the afterlife, I don't care.
I picked up the Keyone finally (literally; I didn't buy one...just picked it up) and I felt a soulless phone. Jk. Happy for those in the market and picked it up.
I am not in that market....I tried. I want to be.
REBOOT
Take note of Apple continuing their focus on their smaller 5s model....SE v2 coming out soon.
1. ReMake and Reboot BBOS
-Bring out BB Q10 2nd Gen and call it whatever you want. But just use that phones dimensions for sizing.
-Outsource the build and design to whoever you want but make it NA or Euro build - the added costs of the build will restore the premium-build persona. Plus we aren't building this phone for the masses (relatively speaking).
-Mid range line of phones that are fast, zippy with premium, useful build with a battery that will compare with the top batteries out there in phones and excel with decreased specs.
The Keyboard should be comfortable and fluid. Forget nostalgic click sounds of old. Go premium comfortable feel with speed still the focus. The keyboard is about deliberate and accurate communication.
Like Q10, touch screen and no trackpad. Oh and add 1/8 inch to length of screen for good measure.
Sacrifices can be made in camera (forget 4k!), app support, and resolution of screen. Capture niche market and then start to slowly grow or at least stay relevant.
2. Change in house App build to RIM Apps.
Focus on apps that specifically enhance the phone and the niche that uses it. Unique screen size, PKB buttons, communication... Forget trying to include the top 10 apps available on Apple/Android Appworlds.
3. Oh and fire Chen. The man is amazing but not for this new direction. Would it kill to have someone lead or speak on BB behalf with a little bonhomie and enthusiasm?
4. Redefine your market. Redefine the market. Market phone as the sport watch of the watch world. Comfort, durable, reliable and built surprisingly well. No Rolex here.
Forget business! Forget marketing to business and the guy in the black suit walking into his office. The common person wants privacy, and security. Market as suggested and the business people will come. They are smart enough to know what they want. Just a reminder.
ADD kicking in: Is there an app that you can type that will auto translate to 'chosen' language yet? Like it appears magically on your own screen in Mandarin as you type in English? You also would hold the touch screen to review it in English before sending? Yeah I know what I wrote is in the letter box but I can't see all the words I wrote :)
5. In five years of steady growth, release an el cheapo PKB phone for kids <12. Create app called FamilyPatch or Goldilocks and allow kid(s) phone(s) to connect to "Mama and Papa bear's" Blackberrys for family communication only. No cross communication with other kids' el cheapo phones. Add some stupid colourful games for teaching kids proper grammar or math or whatever.
Sell a trillion of those and live happily ever after.
See. Easy
You're welcome.
Lights cigarette...no wait, I don't smoke.
*Drops microphone
The FUTURE... (Twilight zone music playing)
Help pick a name for the kids phone to be released by Blackberry and win up to 3 of said phones absolutely free for your own kids. Draw will take place August 21, 2026
Bonus Free Blackberry T4 if you know which poster suggested the brilliant idea of the App Goldilocks? Draw date August 30th, 2026.
Blackberry T4 Vas is Das???
(the T is for trust. And it is symmetrical in shape. Bonus) The Q wasn't symmetrical. I didn't trust Q on Star Trek, nor did I for Blackberrys.