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RIM's marketing is in need of help. Currently, a big European agency is doing all of their advertising for NA. The advertising agency is is well known and even legendary among the advertising industry. But it doesn't matter how storied an agency is, if they don't know the lay of the land-- because they're a whole continent away, their work likely isn't going to resonate with anybody.Its going to be hard if not impossible to
restore RIM / Blackberry's image. Too many people have only memories of how BB worked and behaved yrs ago when it was the only game in town. Or all they know if the locked down version they got from work they couldn't install any apps on. Then there's the stuff RIM themselves messed up like releasing hardware with slower processors and not enough ram. They make a great device and I think now hardware wise they've pretty much caught up in that sense. Their next big hurdle Is apps. Apps and more apps. They need developers on board. Saunders and Co. Seem to be working their butts off to bring developers over, let's hope it works.
And THEN even if rim gets developers on board, they release sexy looking bb10 devices with hardware under the hood they will keep up and / or surpass what the competition has. They STILL have to market it. I love my bb phone but RIMs marketing is terrible. Awful, almost laughable, actually not almost it IS laughable. They have what could be a great phone and OS coming out this year and their PR and marketing sucks. Big time. They need to fire the entire department and hire new people. Good people. Great people. Pay them and pay them well. Hire the best. Unfourtunately RIM needs to hire them now, if not months ago. And just advertise like they never have before and spend millions on it. Get the word out on what's coming and make people remember it.
That's what they need to do. They don't have to convince me or the people on this site (the ones who like bb anyway.
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That will keep RIM from going away and help this site. Though I don't see crackberry going anywhere for a while no matter what happens to rim.
I just hope rim succeeds.04-09-12 07:34 PM - I see no reason to "face down" this concern, because it isn't a concern for me. You can talk about your feelings on the matter (which I guess is that CB will shut down or something) and I can talk about my feelings (which is that CB is going nowhere). Sure, the site would change from providing breaking news and leaks, but that doesn't mean it will go away. There will always be a place for CB, even if just for the community that has been built.RIM is not going to disappear anytime soon. I agree with you.
BlackBerry devices are not going to disappear. I agree with you.
CrackBerry isn't going anywhere.
We're both saying the same thing. People love BlackBerry. People love CrackBerry. Everyone wants to see BlackBerry thrive-- I know I do. But we're not talking about what would happen if things went "down south" as we say in the US.
Just last week, two more RIM execs stepped down in protest of rumours that RIM could be up for sale; not that it was, but that it was a consideration. I applauded Kevin's tweet about starting a kickstarter project to raise funds to buy RIM if it should get that far. I even said I would put in a couple grand.
But as BlackBerry loyalists, why aren't we willing to face-down this concern? As stubborn and dedicated BB users, why can't we talk about how this would affect the things we've come to know and love?04-09-12 10:19 PM
See ya there!
