1. CDLacey's Avatar
    While I'm loving seeing the new RIM marketing campaigns (i.e. the new "Action" campaign in India, the former "Be Bold" campaign), the one thing that bothers me is that some adds only attempt to seem cool and youthful, yet don't take the extra step to showcase the cool features of the BlackBerry platform.

    The lack of feature-specific marketing in fun, playful ways opens the door to criticisms like http://www.oldberry.com/

    My question is, what would make for the best BlackBerry campaign?

    I mean, where's the cool commercial showcasing all the cool ways you can use the NFC feature on your Bold 9900? Or what about the enhanced social networking and AR capabilities of connecting BBM and Wikitude (there was brief exposure in the glow-in-the dark bike ride commercial ). More importantly, why was Samsung able to profile this before RIM with the Samsung Olympic themed & uber cool NFC relay race (the ad started showing up on YouTube recently).

    My wish list of features that would be cool to feature in future BlackBerry marketing campaigns include:
    - using NFC to share contacts, make payments, exchange files (pictures, video, PDFs, presentations) add friends to BBM, trade cool apps.
    - urban exploring using Wikitiude and other AR services.
    - getting things done with Evernote, Wunderlist, caldenar reminders, conference calling, etc.
    - PlayBook as work tool (getting your salesteam out of the office, hitting the pavement)
    - PlayBook as a gaming platform
    - Platform for the young entrepreneur: reviewing PDF in a cafe on the PlayBook, coordinating a meeting through BBM group, conference call in a co-working space.
    - Anything that shows how BlackBerry users get things done!


    Sent from my BlackBerry 9900
    08-12-12 07:18 PM
  2. 93Aero's Avatar
    I'd just be content on seeing a BlackBerry commercial air on regular television.
    I've used BB for years and I have never seen a BB commercial air on tv.
    I see more BB in movies and television shows than in a marketing campaign.
    One should not have to log onto youtube and BB site to see the phone advertised.
    carullo likes this.
    08-12-12 07:29 PM
  3. madman0141's Avatar
    RIM needs an apple style add. You know we are you friend and.you cannot live without it. . Commercials something like 5 different persons using the playbook for their jobs each using a different fumction on the PlayBook Then while are 5 are being interviewed theperson asks the easch the same question. Are you Being Bold today. The customers explain what social apps the use to complete the job.At the end the screen goes black and show the BlackBerry logo. The closing a scripture reads
    Be Bold Be Some one Important. Be yourself.

    08-12-12 07:50 PM
  4. madman0141's Avatar
    RIM needs an apple style add. You know we are you friend and.you cannot live without it. . Commercials something like 5 different persons using the playbook for their jobs each using a different fumction on the PlayBook Then while are 5 are being interviewed theperson asks the easch the same question. Are you Being Bold today. The customers explain what social apps the use to complete the job.At the end the screen goes black and show the BlackBerry logo. The closing a scripture reads
    Be Bold Be Some one Important. Be yourself.
    08-12-12 07:53 PM
  5. SMandalaKaskus's Avatar
    i heard RIM use new slogan "Action Starts Here". can you gimme YouTube Video ? i will watch it now..thanks

    Sent from my BlackBerry 9300 using Tapatalk
    08-13-12 08:01 AM
  6. CDLacey's Avatar
    There's some great CrackBerry coverage in the news section (video and print ads reviewed):

    http://crackberry.com/blackberry-ind...ction-good-way

    http://crackberry.com/new-action-sta...singing-along/




    Sent from my BlackBerry 9900
    08-13-12 10:21 AM
  7. Fammodjs's Avatar
    How about some full Page ads in national newspapers like some rivals are doing in the UK.
    CDLacey likes this.
    08-13-12 11:06 AM
  8. christenmartin's Avatar
    How about any marketing.
    08-13-12 11:13 AM
  9. rcheung135's Avatar
    BLACKBERRY 9900 SIGHTED IN BREAKING BAD S05E05!

    BREAKING BAD = BB
    BLACKBERRY = BB

    SUBLIMINAL MARKETING!!!

    More to come.



    Last edited by rcheung135; 08-13-12 at 11:58 AM.
    CDLacey likes this.
    08-13-12 11:49 AM
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