1. Yoox_II's Avatar
    If RIM keeps their tablet named the playbook, here is an idea that I think has a good vibe to it.
    Directed toward a Canadian audience, because RIM is Canadian, feature country singer/songwriter Paul Brandt in a series of ads. Not sure what role he would play in the ads but maybe at the end have one of his concerts being viewed on a playbook.
    PB=PlayBook
    PB=Paul Brandt
    Include a nice transition of "PB" into both words.
    You'd be surprised at how people enjoy seeing Canadian people featured in product commercials. I personally love it
    04-23-12 05:44 PM
  2. Fubaz's Avatar
    I would rather see them focus on how it creates enhances business productivity, like a playbook for success.

    Unless someones says 'OMFG PB AND PAUL BRANDT, SAME INITIALS" i dont think anyone will get it.

    now to cut the skin, Paul Bernardo also has the initials PB
    04-23-12 05:47 PM
  3. Yoox_II's Avatar
    Most useless comment I've ever seen. Thanks for shooting down a simple suggestion
    BB10FTW likes this.
    04-23-12 05:50 PM
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