[Yoox_II]

If RIM keeps their tablet named the playbook, here is an idea that I think has a good vibe to it.
Directed toward a Canadian audience, because RIM is Canadian, feature country singer/songwriter Paul Brandt in a series of ads. Not sure what role he would play in the ads but maybe at the end have one of his concerts being viewed on a playbook.
PB=PlayBook
PB=Paul Brandt
Include a nice transition of "PB" into both words.
You'd be surprised at how people enjoy seeing Canadian people featured in product commercials. I personally love it

[Fubaz]

I would rather see them focus on how it creates enhances business productivity, like a playbook for success.

Unless someones says 'OMFG PB AND PAUL BRANDT, SAME INITIALS" i dont think anyone will get it.

now to cut the skin, Paul Bernardo also has the initials PB

[Yoox_II]

Most useless comment I've ever seen. Thanks for shooting down a simple suggestion