1. d987654321's Avatar
    I like the Berryspotting thread where we find phones in tv shows and media. Does BlackBerry pay for a certain number of shots or a certain amount of on camera time when a phone is in a movie or tv show?

    Is there a chance the actors are sometimes using their actual phones?

    If BlackBerry actually pays for these spots, would you guys think that maybe they should use a more overt form of marketing rather than a subtle hint?
    09-11-14 06:33 AM
  2. zocster's Avatar
    I personally don't believe that they pay for those. But I could be wrong.

    Sent from my Z10 using Tapatalk
    09-11-14 06:45 AM
  3. CanuckBB's Avatar
    Every time you see a label on product, it has been paid for. And no, the actors do not use their own devices. Too much risk of losing/damaging them, and that a personal call comes in while shooting a scene.
    09-11-14 07:02 AM
  4. tinochiko's Avatar
    http://consumers.ofcom.org.uk/tv-rad...acement-on-tv/

    For shows made for UK

    Posted via CB10
    TGR1 likes this.
    09-11-14 07:12 AM
  5. TGR1's Avatar
    Ofcom | Product placement on TV

    For shows made for UK

    Posted via CB10
    Thanks for the link. So as I read it, a Coke or Pepsi can't be shown with the label or logo or anything distinctive but diet versions could? Interesting.
    09-11-14 08:18 AM
  6. bambinoitaliano's Avatar
    I like the Berryspotting thread where we find phones in tv shows and media. Does BlackBerry pay for a certain number of shots or a certain amount of on camera time when a phone is in a movie or tv show?

    Is there a chance the actors are sometimes using their actual phones?

    If BlackBerry actually pays for these spots, would you guys think that maybe they should use a more overt form of marketing rather than a subtle hint?
    Very much depends on the movies and tv shows. Say a political dramas like House of Card and The Newsroom. For realistic purposes BlackBerry phones are use to reflect reality. Because in the real world the characters do use BlackBerry phones. So there's no need for BlackBerry to pay for the placement. It's part of the stories. Shows like 24 or The Arrows are fictionals, so anyone could approach these shows to place their products. Such as surface pro, Window phones and Lenovo...also character base. Such as POTUS in most shows would use a BlackBerry. An example would be 24, despite being sponsor by other platform, the president character still use a BlackBerry phone. That's part of the identity for the character.

    Posted via CB10
    09-11-14 08:24 AM
  7. tinochiko's Avatar
    Thanks for the link. So as I read it, a Coke or Pepsi can't be shown with the label or logo or anything distinctive but diet versions could? Interesting.

    Correct, but if you believe that having Coke shown is critical to the story, or you're not receiving any payment for it then you can get away with it as long as you don't get a lot of complaints

    Posted via CB10
    TGR1 likes this.
    09-11-14 08:45 AM
  8. Oglon3r's Avatar
    I see a **** load of apple devices all the time.
    It's like they have money to spend like it's nothing...

    Posted via my STA100-5 z30
    09-11-14 09:46 AM
  9. Troy Tiscareno's Avatar
    I see a **** load of apple devices all the time.
    It's like they have money to spend like it's nothing...
    Umm... they do.

    If you are producing a movie or TV show with an established studio, you can call Apple (and a LOT of other companies) and get free stuff to use in your production. However, you often must sign a contract stating that you won't be giving significant screen time to that company's competition. So, if Apple sends you a bunch of iPhones and iPads, they don't want you to also show a bunch of Surfaces or Galaxy Tabs or Nokias or whatever.

    Now, if you see stuff in a movie or TV show but the logos are covered up, that's stuff that the production bought themselves and doesn't have the rights to show. Some productions do this so they don't have to follow any "rules" or restrictions from the company that provided free stuff. The show Two And A Half Men uses a bunch of Apple products, but the Apple logo is covered by stickers, because they don't have Apple's permission, or the restrictions that come with it, to use the Apple logo.

    Look at the credits of nearly any movie, and there will be a big list of companies who are thanked because they gave the production some of their stuff, so that it could be used on-camera.

    And, no, in no case will you see an actor using their own stuff. They don't wear their own clothes, much less carry their own electronics!
    TGR1 likes this.
    09-11-14 10:22 AM
  10. tinochiko's Avatar
    Umm... they do.

    If you are producing a movie or TV show with an established studio, you can call Apple (and a LOT of other companies) and get free stuff to use in your production. However, you often must sign a contract stating that you won't be giving significant screen time to that company's competition. So, if Apple sends you a bunch of iPhones and iPads, they don't want you to also show a bunch of Surfaces or Galaxy Tabs or Nokias or whatever.

    Look at the credits of nearly any movie, and there will be a big list of companies who are thanked because they gave the production some of their stuff, so that it could be used on-camera.

    And, no, in no case will you see an actor using their own stuff . They don't wear their own clothes, much less carry their own electronics!

    Actually this has happened before, it's just rare


    Posted via CB10
    09-11-14 10:29 AM
  11. --TommesJay--'s Avatar
    Umm... they do.

    If you are producing a movie or TV show with an established studio, you can call Apple (and a LOT of other companies) and get free stuff to use in your production. However, you often must sign a contract stating that you won't be giving significant screen time to that company's competition. So, if Apple sends you a bunch of iPhones and iPads, they don't want you to also show a bunch of Surfaces or Galaxy Tabs or Nokias or whatever.

    Now, if you see stuff in a movie or TV show but the logos are covered up, that's stuff that the production bought themselves and doesn't have the rights to show. Some productions do this so they don't have to follow any "rules" or restrictions from the company that provided free stuff. The show Two And A Half Men uses a bunch of Apple products, but the Apple logo is covered by stickers, because they don't have Apple's permission, or the restrictions that come with it, to use the Apple logo.

    Look at the credits of nearly any movie, and there will be a big list of companies who are thanked because they gave the production some of their stuff, so that it could be used on-camera.

    And, no, in no case will you see an actor using their own stuff. They don't wear their own clothes, much less carry their own electronics!
    [on top of this]

    True. But it's not always just about "free stuff", but oftentimes product placements are used to even fund a part of the overall production. Meaning the company hands over cash to see the product placed in a predefined way and time along with one or the other promotion around ads for the film or the premier. Even estimated later TV airs and DVD or Bluray sales of the production are calculated in what's to be paid for the placement. And these contracts are fairly individual and flexible.

    For a great example one should just watch a few episodes of Under the Dome season 3. The Microsoft product placement in that show is completely insane. They use Windows Phones and Surfaces all the time and even do handy smart stuff with it, tied into the plot.

    Posted via CB10
    09-11-14 12:40 PM
  12. Troy Tiscareno's Avatar
    Yes, Microsoft has also sponsored Hawaii 5-0 as they've done with Under The Dome, with accompanying heavy product placement and MS "catchphrases" like "Bing it!" and "upload the pics to the SkyDrive." That's a level above standard product placement, though.
    09-11-14 07:12 PM
  13. TGR1's Avatar
    Yes, Microsoft has also sponsored Hawaii 5-0 as they've done with Under The Dome, with accompanying heavy product placement and MS "catchphrases" like "Bing it!" and "upload the pics to the SkyDrive." That's a level above standard product placement, though.
    Haha, you think? God, that would sound jarring.
    09-11-14 08:17 PM
  14. flyersfan76's Avatar
    The TV Show partners. Kelsey Grammer was prominently holding a Q10.
    09-18-14 08:56 PM

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