[FFR]

BlackBerry absolutely shot itself in the head when they openly campaigned to build a phone for "BlackBerry people."

As a loyal BlackBerry user, that was exciting! But us loyalists are few and far between. We were NEVER going to save this company. The BlackBerry brand is DEAD and gone in the United States, the most critical area to attract new users and converts. Its reputation is so bad that people were never going to convert based on that alone. The Z10 is a worthy competitor in my opinion, but reputation is not everything...it's the ONLY thing. While BlackBerry dumped their resources into their product, they completely whiffed on perception improvement. They didn't even try.

The only way out of this hole is a viral ad campaign and a coolness factor. (Note to marketing: Rolling out some geeky, out-of-touch German guy and some abstract artistry won't cut the mustard.)

My optimism toward this company's attempt at a comeback is gone.



Posted via CB10

Was that the superhero thing?
That was beyond embarrassing.