The Future of BlackBerry Phones is without BlackBerry. The Horse that sailed...
That might sound somewhat confusing, right?
Wrong.
Sometimes, as BB fans, we don't or won't see the wood for the trees, and think the mobile universe revolves around us.
I don't know about you, but my own personal experience and what I've read on here and seen on social media is that Blackberry doesn't have the most positive of brand images, to say the least.
We all know the "But isn't Blackberry dead?". "Do they still make phones?" phrases.
You've also probably noticed that in most parts people haven't taken to BBMO phones or PKB mobiles in particular.
Why might that be? Has the PKB ship sailed? Unless some very popular public figures and influencers are seen to be using PKB phones, BB10 or Android, then the chances of the average consumer coming back are just a pipedream. And that hasn't happened since TCL took over.
Do you agree that the brand image is of a phone that is either 'dead' or just "outdated and only for nostalgics?" Is the brand "Blackberry" just too toxic to be used successfully?
Don't you think it might be that the PKB ship really has sailed except for a very small minority?
I love the brand and like to use the PKB and also like standing out from the crowd. However, the majority prefer to conform.
The future of a PKB with some resemblance to a Blackberry running on Android will probably be down to an 'untainted' and cool brand that makes using a PKB seem somehow fashionable again, at least for a larger niche market. You guys can probably think of a fashion or mobile brand that could make that happen, but I'm not convinced that Unihertz is the one. And, only trying to capture us Blackberry die-hards wanting a very specific model isn't the answer. AND, that's if a company really thinks they'll find enough PKB fans for a ROI.
So, if the PKB ship has sailed and the Blackberry brand is 'toxic' maybe it's time to stop flogging a dead horse and hope that 'a cool new brand' can make it work.
But I'm not holding my breath….
Are you getting me?
The Future of Blackberry Phones is without Blackberry. The Horse that sailed
Analysts figured that TCL was looking for maybe a 2/3 budget phone 1/3 premium phone mix. They were looking at BB being that 1/3 .
They are now looking at TCL being their premier brand. Their phones will be folding and mid tier all touch.
I can see TCL either surprising us with a new LE or just letting the brand disappear with no comments at all.