1. paul360's Avatar
    Some new insights into the rise and fall of BlackBerry, from a new book by Jacquie McNish and Sean Silcoff called Losing the Signal.

    Here an insight via MacRumors and the Wall Street Journal:

    RIM executives did not understand the iPhone and were "incredulous" that people were purchasing it, realizing too late that form had become as important as function in the eyes of consumers. In an effort to combat the threat of the iPhone, RIM teamed up with Verizon to create a competing touch-based phone -- the Storm.

    Verizon pressured RIM into speeding up development on the phone, resulting in a product that was riddled with bugs and issues when it launched in 2008. Despite the flaws, the product was heavily marketed and RIM sold 1 million in two months, leading to a lot of unhappy customers who wanted to return or exchange their devices.

    The Storm was a spectacular failure that impacted RIM's relationship with Verizon, ruined its reputation, and cost upwards of $100 million. After the failure, the company was demoralized and at a crossroads, unsure of where to take the company going forward and how to compete with the iPhone and other smartphones in a landscape that was radically different from what the company knew.

    RIM was unable to fully recover from failure of the Storm and find its footing, eventually leading to the path that it's on today. "The Storm failure made it clear we were not the dominant smartphone company anymore, said RIM co-CEO Jim Balsille. "We're grappling with who we are because we can't be who we used to be anymore, which sucked...It's not clear what the hell to do."


    New Book Explores How the iPhone Contributed to BlackBerry's Downfall - Mac Rumors
    05-24-15 11:43 AM
  2. igor10000's Avatar
    Saw Alec Mc Saunders tweet about this. Not sure it is worthwhile.

    Posted via CB10
    05-24-15 11:46 AM
  3. ljfong's Avatar
    The book tells nothing new for CB regulars be that fans or haters.

    Posted via CB10
    05-24-15 01:35 PM
  4. TCB on Z10's Avatar
    Up until RIM, the company that rose the highest, on groundbreaking technology, only to crash on poor business practice, was Atari. Sorry to disappoint the Apple fans, who will flock to this book like they did to the one about Jobs, because there is a big difference: Atari never hired a Chen.

    TCB on Z10
    05-24-15 01:36 PM
  5. BerrySoul's Avatar
    Another one of these. They just keep coming. Reason?

      
    05-24-15 01:54 PM
  6. howarmat's Avatar
    05-24-15 02:16 PM

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