Originally Posted by
Mr.G_under BlackBerry is a brand with much value. Chen does understand the value to the brand which is why he is working tirelessly to bring it back to profitability. IT would be wise to sit back and accept the BlackBerry Passport as a premium device. If you are unable to afford the price tag, sit back again and watch others enjoy.
My point here is that, BlackBerry devices have always offered more than the competition. BlackBerry devices cover all aspects of mobile communication - security, communication, productivity, multi-tasking; an all round device. Other manufactured devices fail in areas where BlackBerry consistently prove to be the best device. That in itself is PREMIUM.
BlackBerry constantly shows the market that a mobile device does not have to have high specs to be premium; other may beg to differ. In addition, the Z3 or Q5 does the very same that the Z30, BlackBerry Passport and Classic do. That is, give you PREMIUM packaged devices.