Is BlackBerry just being greedy?
- While coming to terms with there being a very good chance the K2 will be the last BlackBerry produced/I own ... I'm wondering why BlackBerry isn't bending over backwards to make TCL happy ... there aren't too many companies chomping at the bit to manufacture BlackBerry handsets.
Obviously without knowing all the details, it's impossible to know what's really going on, but I can't help but think it's just another instance of BlackBerry overvaluing themselves. Unless they are losing money on this deal, which seems unlikely, I think they're just sealing their own fate.phuoc likes this.09-17-19 06:24 PMLike 1 - Maybe it’s not so much greed as being out of touch or having unrealistic expectations.
I would think they’d be happy to have their intellectual property making money for them at any price point rather than sitting unmonetized.
But there is obviously a lot of information we are not privy to and a lot of variables to consider, so for all we know, it’s TCL being greedy or having unrealistic expectations.09-17-19 06:41 PMLike 0 - The cost of continuing this LOB isn't zero. If they continue, they have to move to Pie. That's a nonzero cost.
OTOH, the "cost" of ending the contract early is that they get out of the business and move on. That's not such a bad outcome for shareholders.ppeters914 likes this.09-17-19 08:08 PMLike 1 - While coming to terms with there being a very good chance the K2 will be the last BlackBerry produced/I own ... I'm wondering why BlackBerry isn't bending over backwards to make TCL happy ... there aren't too many companies chomping at the bit to manufacture BlackBerry handsets.
Obviously without knowing all the details, it's impossible to know what's really going on, but I can't help but think it's just another instance of BlackBerry overvaluing themselves. Unless they are losing money on this deal, which seems unlikely, I think they're just sealing their own fate.Maybe it’s not so much greed as being out of touch or having unrealistic expectations.
I would think they’d be happy to have their intellectual property making money for them at any price point rather than sitting unmonetized.
But there is obviously a lot of information we are not privy to and a lot of variables to consider, so for all we know, it’s TCL being greedy or having unrealistic expectations.
In any event, TCL were big boys and sat down with BlackBerry and hammered out the original, mutually-satisfactory agreement.Jake2826 and BigAl_BB9900 like this.09-17-19 08:14 PMLike 2 - Yeah, I just wonder what's really going on. However you look at it, TCL is BlackBerry's last chance of staying in the smartphone market, so they either go to bat and really try to make it work, or finally just call it a day. I'm optimistically rooting for the former, but realistically expecting the latter. It's sad - I was really looking forward to a K3.phuoc likes this.09-17-19 10:52 PMLike 1
- Yeah, I just wonder what's really going on. However you look at it, TCL is BlackBerry's last chance of staying in the smartphone market, so they either go to bat and really try to make it work, or finally just call it a day. I'm optimistically rooting for the former, but realistically expecting the latter. It's sad - I was really looking forward to a K3.
If that's the case, better to just let it go.09-17-19 10:53 PMLike 0 -
BlackBerry is lucky that any company actually sees enough value in the name to produce phones for them, and unless they have decided it's just not worth it for them anymore, they should be "going to bat" and trying to make it work for TCL. BlackBerry is just going to wind up sitting on a whole lot of patents that nobody cares about.09-17-19 11:16 PMLike 3 - It means that since BlackBerry faced any real competition in the smartphone industry, they've systematically destroyed their handset business. Some terrible decisions, bad luck and a whole lot of arrogance. They had 3 partners manufacturing their phones, and if they can keep TCL (which is seeming unlikely), they'll have 1.
BlackBerry is lucky that any company actually sees enough value in the name to produce phones for them, and unless they have decided it's just not worth it for them anymore, they should be "going to bat" and trying to make it work for TCL. BlackBerry is just going to wind up sitting on a whole lot of patents that nobody cares about.09-17-19 11:18 PMLike 0 - It means that since BlackBerry faced any real competition in the smartphone industry, they've systematically destroyed their handset business. Some terrible decisions, bad luck and a whole lot of arrogance. They had 3 partners manufacturing their phones, and if they can keep TCL (which is seeming unlikely), they'll have 1.
BlackBerry is lucky that any company actually sees enough value in the name to produce phones for them, and unless they have decided it's just not worth it for them anymore, they should be "going to bat" and trying to make it work for TCL. BlackBerry is just going to wind up sitting on a whole lot of patents that nobody cares about.
BB isn’t trying to stay relevant in smartphones. They are much more focused on Cylance and cars and other things. This licensing was just an attempt to get some cash in the short term while those other things ramp up. That’s all this is. If it’s not generating enough cash to be worth it, BB will just move on. There is no business reason to bend over on this.09-17-19 11:22 PMLike 2 -
- Well, without those numbers, I suppose the rest is just idle chat. At the end of the day, we either believe BlackBerry is working in the best interest of its shareholders with respect of this agreement, or they aren't.
Last edited by conite; 09-17-19 at 11:54 PM.
09-17-19 11:37 PMLike 3 -
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- If that were the case they would have withdrawn from the handset business sometime ago - this isn't all about phones for Blackberry, there's still brand name equity in Blackberry - as long as it's not losing them money they stay and that's why I think something gets worked out with TCL/BBMo
Posted via CB1009-18-19 12:09 AMLike 0 - If that were the case they would have withdrawn from the handset business sometime ago - this isn't all about phones for Blackberry, there's still brand name equity in Blackberry - as long as it's not losing them money they stay and that's why I think something gets worked out with TCL/BBMo
Posted via CB10
Believe me, licencing is a PROFIT centre for BlackBerry Limited, and not a charity.
If they can't make a satisfactory ROI, it will be dropped faster than you could imagine.09-18-19 12:11 AMLike 3 - BlackBerry's main businesses are and would be completely unaffected by whatever TCL does or doesn't do with the brand.
Believe me, licencing is a PROFIT centre for BlackBerry Limited, and not a charity.
If they can't make a satisfactory ROI, it will be dropped faster than you could imagine.
Posted via CB10Sigewif likes this.09-18-19 12:21 AMLike 1 - Yes I know we disagree here, and I understand what your saying, however I believe it's more about maintaining a footprint, even if that means breaking-even dollar-wise - there's a larger picture that Chen alluded to and that recognize. No one is saying BBL is operating a chairty.
Posted via CB10BigAl_BB9900 likes this.09-18-19 12:24 AMLike 1 -
Posted via CB1009-18-19 12:36 AMLike 0 -
BlackBerry's main lines of business don't need it. Cylance, UEM, and QNX-auto already have all the brand recognition they need - they are at or near the top in all 3.BigAl_BB9900 likes this.09-18-19 12:39 AMLike 1 - After the first two major upgrades judy operating system they could chat start charging $20 per upgrade. Per unit. To the end users and take that out to the fifth major upgrade with ongoing security updates.
And naturally no time out for those that do not take the upgrade.
The 6 year life expectancy of the kernel would probably did it a rest .09-18-19 12:55 AMLike 0 -
Ahoy! (or was that Hoy,hoy!)..? (no not Hello)
Well the tussle over the credit for the invention of the Telephone has been disputed from the beginning between the Canucks and the Yanks (no not hockey and baseball)...though basketball is a Canadian invention - and finally a Canadian team won the NBA championship this past year (Go Raptors!).....well okay with 90% American Players....but I digress...
While Alexander Graham Bell was Canadian, he did work for AT&T so the link between the two countries in telephony is just that old!
So there has always been a Canadian Telephone, Northern Telecom, then for a while there was the fancy Nortel multiline multifunction business/home phone.....and then there was the BlackBerry.
BlackBerry HQ is less than 40km away from where the first telephone call in the World ever occured. (Brantford to Paris Ontario Canada).
Obviously the telephone is as Canadian as Hockey and so BlackBerry must as a matter of national identity remain in the Smartphone marketplace. Two things the railroad and telephony helped forged Canada..more than almost any other country.....besides BB10 is just a really really good phone....and while BBAndroid is a compromise it is something....until something better comes along.
That's not to say it should play it badly and bleed unnecessarily, but sometimes its necessary - though this particular situation doesn't appear to need a bloodletting.
Maybe the next model in Canada at least should be called the "Alexandar Graham Bell" edition, or a maybe a special bb10 re-issue. Somebody running/owning BlackBerry ought to know this pedigree. You were passed the torch, don't snuff it out.09-18-19 01:20 AMLike 4 - so according to your view BBL-handset business should be done sometime this year or next or lets give it 2 yrs for good measure, ostensibly because they're not a profit center, I on the other hand disagree - so lets swap-spit next year (actually lets not do that) and compare notes in a year or two - now I'm sounding like a geologist.i_plod_an_dr_void and Sigewif like this.09-18-19 01:26 AMLike 2
- 09-18-19 01:32 AMLike 2
- It's hard to leverage a poisoned phone brand. BlackBerry Ltd is already heavy into R&D in cyber security and automotive, but there is no money nor desire to invest into phones that will have less than 0.1% of market share.09-18-19 01:33 AMLike 0
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Is BlackBerry just being greedy?
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