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The story goes, they were thinking Raspberry because the key board looks like the seeds on a Raspberry. The name didn't work, but BlackBerry did and stuck.
The Chinese made Blueberry is a poor copy and likely based on WinMo or some pripriatory Asian OS. Email? Yea... right.
Last edited by Reed McLay; 01-14-09 at 03:08 PM.
01-14-09 03:05 PM - I had not heard the raspberry part, BUT that's basically the same story I heard that it was the keyboard's look that generated the name. A lot of marketing sessions probably went in to it also and the raspberry coming up or proceeding blackberry DOES make sense.
EDIT: I googled up the wiki here's the relevent info....
Name origin
RIM settled on the name "BlackBerry" only after weeks of work by Lexicon Branding Inc., the Sausalito, California-based firm that named Intel Corp.’s Pentium microprocessor and Apple’s PowerBook. One of the naming experts at Lexicon thought the miniature buttons on RIM’s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it."[11] Previously the device was called LeapFrog, alluding to the technology leaping over the current competition, and its placeholder name during brainstorm was the PocketLink.
BTW I got my nephew a Leapfrog (Leapster 2) for Christmas this year, and that name is MUCH better for a kid's learning toy, and I'm glad way back when they went with the Blackberry name.Last edited by pkcable; 01-14-09 at 03:12 PM.
01-14-09 03:09 PM
