[1guitarguy]

They have BlackBerry on all there products. Don't you think it would do better if they had BlackBerry 10 on all their new devices instead of BlackBerry? I think this would help to show they're moving forward and they're not the same company they were. Anyone agree?

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[diegonei]

Would not make a difference. Changing the company name to Fortress, Vault, or anything security related would though.

You'd lose on all brand recognition, but you'd also lose all the bad perception associated with the "BlackBerry" name.

A "10" would not solve this issue.

[amazinglygraceless]

I tend to think it would make no real difference. For better or worse the name Blackberry would still be there and regardless of any additional modifiers there is still a "stigma" that comes with that.

Name changes of any sort are right now not where the focus should be and from initial appearances the power that be in Waterloo are aware of that.

[1guitarguy]

Ya more emphasis on security

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