Do You Actually Think That Chen Fumbled The Demo By Mistake?
Or did he do this , knowing that he would be getting a ton of free publicity as every bloggiest/basher would be reposting the links from BNN to every part of the world?
By making himself look less "perfect" he created a sensation of headlines by everyone who hates blackberry and everyone who watches the video get to see the
PRIV
He has not spent a penny in advertising, but this fumbled demo has brought him more
product attention that a 100 million dollar campaign could buy.
Not even Jim Cramer can argue that this has to be the most brilliant example of 'how to create sensation out of what appears as a mistake" The same day that the fumble took place, it spread like wildfire by wildfire, by bloggists hired by the competition to paint an ugly light on the brand name or John Chen.
Little do they know that they just got played.