Originally Posted by
m1a1mg I'm sure I mentioned it on one of these threads that this isn't nearly as bad as when a market leader takes shots at a rival at the bottom. It is unprofessional. In this case Whatsapp is the market leader. Sometimes it can be done respectively, for example when Samsung made those ads about the Unicorn game or whatever and made small pot shots at BlackBerry diehards. It was done respectively IMO. That dude still wanted his BB and that's alright. Interestingly enough if he works for a company that makes mobile games for Android so there really is no reason to have a BlackBerry unless you really love the phone. The LG ads were bad since it is in bad taste to basically call a rival dead, hence needing a eulogy, when you yourself are not doing all that great either and your rival hasn't closed up shop yet and may not anytime soon. BBM is going to take a while to come even close to the subscriber numbers of WhatsApp. Even if they bring out loads of features and make it available for every phone they are the underdog in this case as well. Best case scenario for this type of advertising goes to Audi and BMW. I'm sure most people have seen those billboards floating around the net. It was good because they played off the rival and both have strong customer base and great products. Also those ads got noticed by people all over the world. Win Win.
Originally Posted by
FrankIAm I think this is very unprofessional.
C0001BBF0 - BlackBerry 10 help channel.
And, with all that said, I am still going to have to agree with this right here. I don't care for this type of marketing. Most people don't. It isn't a new type of marketing, but the medium has changed quite a bit. It's good to call out your strengths but to openly bad mouth competition when one is not in the position to speak is in bad taste IMO. Sooo. Bad BB. Be more professional.