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Android users buy specs, iPhone users buy brand, but BlackBerry users buy an experience. I have heard variations of such a statement throughout my time here in CrackBerry and it has me thinking if there is any substantial truth to it. As we consider where BlackBerry sits currently and moving forward, CEO John Chen faces one of the biggest challenges with the company, its perception.
If I could ask any one question to John Chen right now it would be, "What is BlackBerry's current identity in the world and what identity are you trying to create and achieve for it? After meeting him it is evident that he is a very intelligent and capable man who can turn the company around to profitability, no question. But is this enough? Smarts, charisma and confidence can only get you so far.
Full story from the Crackberry Blog...04-29-14 01:51 PM
The BlackBerry identity
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