[CrackBerry News]

It's been a big week for BlackBerry, to say the least, and just about all of the news was positive. John Chen is definitely the real deal. Despite the surprise appearance of the new Passport and Classic (they rock!), the biggest news for me was the licensing agreement for the Amazon Appstore. And not for the reasons you think, but let's first look at the immediate benefits.
When the Passport and Classic launch in a few months, BlackBerry will basically triple the amount of official apps it has overnight, including big names like Netflix, Pandora, Spotify and Pinterest. The critics who carp about the "app gap" will be silenced and BlackBerry will have something truly awesome to boast - two robust app stores from two different platforms on one phone. Talk about a smorgasbord. I'm sure many of you already have the Amazon Appstore installed on your BlackBerry, which is as easy to accomplish as it is on any Android device. No special handling required. So why is this news a big deal?

Full story from the Crackberry Blog...

[anon(153966)]

Clearly this is an avenue to offer more apps, and in time music & videos to the consumer. To me, this is BlackBerry's way of 'dealing' with less but at the same time, keeping current consumers happy and getting more of the mobile share market.

Just my opinion...