[CrackBerry News]

During the Q&A portion of BlackBerry's Q1 2015 earnings call, CEO John Chen answered a question which sheds some light on BlackBerry's strategy as it concerns the profitability of the BlackBerry hardware devision.

"If we ship 10 million phones in a year, we'll be profitable on phones (hardware). That's the model we're going after."

Full story from the Crackberry Blog...

[Heinz Katchup]

Would be interested in starting a 2014 10 Million BlackBerry device buyers/owners/club/channel.

Since it's now roughly known how many devices need to be sold.

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[Heinz Katchup]

Finding this quote rephrased a tad differently by this person. From the Financial Post Tech Desk. Makes it sound like the 10 million figure is for this year. Who knows about next.

Armina Ligaya
"We also saw that Chen remains firm on his targets for breaking even. There will be a trough, however, until the launch of BlackBerry devices Passport and Classic in the second half of the year. But if they can ship 10-million devices this year, Chen expects BlackBerry to be profitable on hardware."

From the same site there are these two quotes. Which are in alignment with the CrackBerry article quote.

John Shmuel
"BlackBerry will have to ensure it sees no more plunges in handset sales if it wants to break even. 2.6 million sold last quarter, needs to sell 2.5-million to hit 10 million a year. In fiscal Q4 2014, BB sold 3.4 million units. So sales decline has been rapid."

John Shmuel
"Chen: If we ship 10 million phones next year, we will be profitable on phones. That?s the model."

Quotes are taken from here .
http://business.financialpost.com/20..._lsa=7bd8-fcf5

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