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If you've been wondering what former BlackBerry CMO Frank Boulben has been up to, we now have an answer for you thanks to Rogers. The Canadian wireless carrier has now laid out their plans for what they're calling Rogers 3.0, which is a multi-year plan to radically improve the customer experience and increase revenue and cash flow for the company.
Full story from the Crackberry Blog...
Bahahaha...
Z10STL100-3/10.2.1.2141
He should convince them to do a Superbowl commercial that shows NOTHING about their business...
Imagine if you're in the marketing group at Rogers. Hey, meet your new boss. He was the awesome executive behind the marketing of BlackBerry. Woohoo!
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Hopefully he has the sense to avoid "marketing strategy": maybe he's a ringer for the corporate "Plants vs. Zombies" C-level intramural team!
