1. CrackBerry News's Avatar

    During our CES interview with BlackBerry CEO, John Chen, we asked him about the cancelation of this year's BlackBerry Live event. Here's what he had to say:
    For *2014 we decided to spend the money differently and focus on a more targeted audience - CIOs of the regulated industry that we talk about, or hosting a symposium on Wall Street. We'll do those types of things and support maybe some CEO conferences like the Fortune, the Gartner, something of that sort. This is so we can speak directly to the people that need to learn, "Oh wow, they're doing this end-to-end and stuff." That's part of how the marketing will support the sales, support the strategy, and that technology needs to complement it.
    As a fan of BlackBerry Live, formerly BlackBerry World, formerly the Wireless Enterprise Symposium, I'm obviously more than a little sad to see the BIGGEST BlackBerry event of the year get stricken from the calendar. That said, I think the decision is a logical one given where things are at for BlackBerry, and also given that they're go forward strategy is to embrace all platforms. BlackBerry needs to take that message to where the people are already going, vs. attract them to a BlackBerry conference. For 2014 it makes sense.

    Full story from the Crackberry Blog...
    01-14-14 10:10 AM
  2. kellyTKD's Avatar
    That's kind of like what my last employer told me when I was fired "We decided we want a different person to do your job"
    01-14-14 10:34 AM
  3. KemKev's Avatar

    <snip>

    BlackBerry needs to take that message to where the people are already going, vs. attract them to a BlackBerry conference. For 2014 it makes sense.
    Agreed. No point having BB Live just for the sake of having it when the money could have been better spent.
    01-14-14 10:53 AM
  4. Tre Lawrence's Avatar
    I tend to agree. If the ROI with regards to the Live events was not compelling, it makes sense to shift resources.
    01-14-14 12:07 PM

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