1. Superfly_FR's Avatar
    There's nothing more important than words.
    Word choice in any editorial content reveal instantly what the writter has in mind.

    I've read most of the Z30 early reviews and something is patent : nowhere in the N.A is the device described without an insight about the troubled situation (read: D&G news, Stock fluctuation, ...) BlackBerry [the company] is (rumored to be) now.

    So I read this morning a French article in a very respected tech-related website (lesnumeriques.com), simply reporting the Z30 launch.
    And it was refreshing.
    Not because they raved a device they didn't actually tested (while others may destroy it on guesses), but because the wording was accurate.
    I hope my translation will reflect that accurately, if not, you can read it in French here : Le Z30, nouvel atout de BlackBerry (and edit help welcomed !)

    Let's start with the title : "Z30, the new asset for BlackBerry"
    Right. What else could it be ? An asset, not a "salvation", not a "revolution", not a "weight".
    Simply a new device, offering an alternative thus new customers opportunity.

    Then comes the introduction, starting with :
    "Not yet on the bench, Canadians have their new BlackBerry smartphone: the Z30. Extension of the Z10, it includes, among others, a 5-inch screen, a 2880 mAh battery and a 4G connection."
    Let's halt here. It's not sugarcoating, it's not paid promotion, it's not bashing : It's objective.


    Now the review
    "Take a Z10. Expand the screen, strengthen its technical specifications and garnish everything with an updated BlackBerry OS, here comes the Z30. Officially presented by BlackBerry, the Z30 is the brand new flagship, title once held by the Z10.

    First advantage of the phone's display. From its 5 inches - a first for a BlackBerry smartphone - it offers a HD resolution (1280 x 720 pixels) with a Super AMOLED panel. However, by posting 295 ppi (pixels per inch), it offers a pixel density lower than that of its predecessor (355 dpi for a definition of 1280 by 768 pixels).
    [pause]
    Resolution is pointed out, yet - like professionals should - they are not judging it. They know it means nothing until they have actually tested the device, both with technical tools and eye/experience perception.
    [play]
    Driven by a Qualcomm processor, a SoC with dual heart Snapdragon S4 Pro MSM8960AB to 2GB of RAM and clocked at 1.7 GHz. The Z30 uses 16 GB of internal memory, expandable via a microSD slot.
    The audio has been improved, especially in terms of speakers (3 speakers divided between the top and the base of a slice of the phone). No change against for photo sensors, with 8 megapixel main camera and 2 megapixel front sensor.
    [pause]
    Ooops, is there a typo here, or is this a FR/UE localization of the Snapdragon (thought it was "T Pro" according to Telus) ?
    Then the 3 speakers : straight to the facts; they only name the "Natural Sound" feature at the end of the article. Did you know Z30 had 3 speakers ?
    [play]
    The antenna of the phone, produced by Paratek - company acquired by BlackBerry - is supposed to be more efficient in terms of network reception, and coupled with the 4G connection offered by the Z30. As of date, it is not clear whether the 4G Z30 is compatible with French standards.
    [pause]
    "Supposed". Yes it is, until they can test it IRL. (but yes, it'll be compatible with FR standards lol)
    [play]
    "And to feed all these functions, BlackBerry announced a range of 25 hours, with a non-removable battery of 2880 mAh.

    The Z30 comes with BlackBerry 10 OS, version 10.2.
    The program:

    • Enrichment of BlackBerry Hub with Hub Priority (list contacts, emails and messages deemed most important).
    • Opportunity to have a preview of each message received and reply to a BBM message without leaving running application.
    • BlackBerry Natural Sound for a similar "conversations conducted face-to-face" sound feeling.


    Its price is not announced yet, but we already know that the Z30 will be sold from September 23, first in the United Kingdom and the Middle East For the rest of the world, to the holiday season. BB 10 OS 10.2 will meanwhile deployed on the Z10, Q10 and Q5 mid-October.
    "

    That's it. No "whooo-whaaas", no "boooo-bahhhs". Not error free guaranteed, either. Precautions apply.
    It is educated journalism. And I wish many news feeders had half that decent comprehension of what journalism is.

    Thank you, mister Axel Mendy.
    09-19-13 05:23 AM
  2. BigBadWulf's Avatar
    Thanks Ant! Love how you did that.
    Superfly_FR likes this.
    09-19-13 06:19 AM
  3. Delil's Avatar
    Thanks Antoine!

    Posted from my Z10
    09-19-13 06:30 AM
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