Sochi - media blitz time !

I just added a similar comment to Chris's good article re Citron - namely - since privacy/security remains a strong point for BlackBerry would it not make sense to advertize to agnosia at the 2014 Olympics?

The newscasters and journalists have been telling us the Russians intend to listen to all communication.

http://m.theglobeandmail.com/sports/...service=mobile

Maybe BlackBerry intends to advertize heavily during this period?

IMO this would be a good opportunity!

Posted via CB with the Zthirty STA100-5/10.2.1.1925

Any advert campaign is good. Doing it to coincide with Sochi is a good idea. As far as security, it is a big issue with governments and corporations, but many consumers don't give it a second thought. For consumers, I would concentrate on media and social interfaces and features.