Originally Posted by
texazzpete To add to my earlier point...and show you how people use paper specs to argue a case for their device of choice, take a look at this post from this fellow
His Blackberry Z10 has a 1.5Ghz dual core CPU. he sees an iPhone 5 running at 1.3Ghz. Despite extensive benchmarks and tests from the likes of Anandtech showing that Apple's custom CPU outstrips the Snapdragon S4 in all usable cross platform benchmarks, he assumes the Z10 is faster because of the higher clock speed of the CPU.
In this case, the CPU clock speed and the RAM is what he clings to as evidence that his desired phone is better.
Now when you walk into a store and you see the Galaxy S4 beside the Z10, what you see is
1. 1.9 Ghz Quad Core Snapdragon 600 vs 1.5Ghz Dual Core Snapdragon S4 (the magical word 'Quad Core')
2. 1080p 'Full HD' Screen vs 720p screen ('Full HD' is another magical word)
3. Super AMOLED HD vs LCD ( There's already a growing hype around SuperAMOLED...some consumers are swayed by it)
4. 12MP Camera vs 8 MP Camera (99% of laymen still view megapixel count as an indication of camera quality)
Now when someone walks into a store as an undecided customer, he sees 1080p, 12MP camera, Quad Core and SuperAMOLED in one phone, it's very easy for his decision to be swayed in that direction.
This is what Windows Phone and Blackberry need to do to grow at the high end. iPhone users are usually very satisfied with their devices, and iOS7 is bound to keep lots of old users in the fold. The main growth area is in hoovering up dissatisfied Android customers. And you NEED premium devices with superlative specs to do that.
Nokia is ready for that. Their next AT&T phone will not have a 1080p screen. It may not have an AMOLED screen. What it will have is a frigging 41 Megapixels camera. That is an attention grabber...they will sell quite a bit of those, mark my words. Blackberry needs an attention grabbing device to spur sales.