Re: Z10 specs, price point - Not so impressed....
It's not the specs that define the product but the user experience. If RIM can give an awesome experience with the BB10 they can surely charge more for their product.
But for that to happen they need to get the devices to add many hands possible. So, more affordable devices will equal more sales, more sales will generate more hype. They can charge an arm and a leg for Aristo, but Z10 and X10 need to be affordable. Like sub $500 full contact affordable, not $600+ that is rumored
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Re: Z10 specs, price point - Not so impressed....
I'm not impressed with this simplistic analysis of the Nexus pricing! Google is subsidizing the Nexus 4 bought through Play store. Many carriers decided to not carry the Nexus 4 because their off contract price of $499 couldn't compete with Google's subsidized off contract price. Also LG is trying to break into the US market and taking the razor thin margin approach. Similar spec'd phones from LG in Korea are selling for $900 US. I for one want RIM to sell phones and make money doing it.
Re: Z10 specs, price point - Not so impressed....
Originally Posted by
jdevenberg The problem with that is, as Microsoft has seen with Windows Phone 7 and 8, that you can't offer an immature, new ecosystem and experience and price it the same as the heavy hitters and still sell units. It wasn't until the Lumia 900 and the Lumia 920 that any appriciable numbers of Windows Phones sold. The 920 was launched along side the Titan II, which was a superior phone in nearly every way, but cost the same as an iPhone, and the 900 sold circles around the Titan II.
If RIM charges $600 off contract and $199 on contract, only die hard blackberry fans will buy a Z10. If they take the Nokia approach and offer top notch hardware at mid-range prices, they have a decent chance at selling good numbers of units. I know of three people, myself included, who are past blackberry users that would try BB10 at $99 on contract, but at $199, we'll either be 2 galaxy S 4's and an iPhone 5S this fall or 1 galaxy S4 and 2 5S's. If RIM wants to win new customers, they need to sell their phones at $99 on contract and no more than $499 off contract, but $400 or $450 would be better.
RIM doesn't determine the on contract price, the carriers do. Carriers offer gret subsidies on the iPhone to hit the $200 sweet spot. Even though a GS3 is cheaper MSRP than iPhone, on contract price is $200 normally. I bet if RIM set the price at $499 then carriers would still charge $200 on contract normally, just like they do with GS3. Also Nokia didn't sell a ton of unit even at $99 on contract for the Lumia 900.