Originally Posted by
scmcc16 From a financial perspective this does not excite me at all. I expect that the break-even point for a Z10 to be around this point. So frankly, they're not making any money from these sales, or barely at best.
From a marketing perspective this makes me feel good. The best advertising of a product is happy consumers with the product. So let's hope all these new Z10 owners are happy with their phone like I am with mine. However, I hope they weren't all bought by BBOS users just waiting for a cheap BB10 device because we're at a 0 sum game.
Moral of the story, long way to go yet guys and try not to get over excited, there's the simple question of how much stock did they put up online as part of this sale?