Originally Posted by
jr4941 The point is:
1) All your friends on other platforms are now accessible through BBM. No need for skype, whatsapp, etc.
2) They will offer more exclusive features within BB10.
3) BBM is only a part of the BBRY experience. There are many reasons for people to use their BlackBerry. If BBM is their ONLY thing, then that's a bigger issue.
It's important not to discount the possible millions of new people that will start using BBM. This can expand their client offering and potential sources of revenue.