Simple "common sense" math on why late US release is a fail
Lets consider that I was amped up enough to infect my wife and my brother with the urge to buy the Z10. That's three guaranteed sales for Blackberry. Toss in one more guarantee because I was going to buy another one for my wife's sister in Ecuador so that they could BBM. That's four sales from one household.
Now consider that I've been spreading the word of BB10 to my friends and coworkers. Two friends are recent BB to Apple converts that are still new enough to the Apple ecosystem to come back. Three friends are Apple guys, but saw my enthusiasm for BB10 and were genuinely excited to see my newly purchased Z10, and I had a really good feeling one was definitely going to switch because he was an oldschool BB user, and another one was probably 80% to switch once he comes up for contract renewal in a few weeks. Also, I don't have a huge circle of people I hang out with, so you can imagine this part will scale even higher for those who do.
So lets see, if BB released in the US in early Feb...
5 definite sales, 3 high probability, 1 interested
vs. late March release
2 definite sales, 3 high probability, 4 interested
Definite sales keeps me and my brother, but loses my wife (current iPhone) because she'll get caught up in the new iPhone hoopla. With my wife out her sister is out. The definite friend moves into high probability because like my wife he is current iPhone, but is also likely to get caught up in new iPhone rumors. Everyone that was high probability moves into the interested column.
Bottom line: BB could have used this lull in smartphone news to really seal the deal with potential US buyers. The delay causes buyers to start holding out for the next new iPhone/Android when release time finally rolls around.
Common sense dictates that you do everything in your power to release early in a market you publicly stated you need to win back.
Re: Simple "common sense" math on why late US release is a fail
[QUOTE=aristoftw;7912325]I gave this some thought too. Maybe a scarcity tactic by the marketing minds. Make it seem like the really cool product is just beyond US borders, so media builds hype reporting that US consumers are paying premium $2000 bucks on Ebay to pick up this elusive BB.
But then I gave it some further thought, and the reason for my original post. NOW is the time BB needs to SEAL THE DEAL on potential buyers. People are ready to pull the trigger, let them shoot! By March everyone is going to be caught up in Galaxy and iPhone rumors. This is a horrible misstep on BB/car
or maybe this is what the carriers are pushing for, Sprint has to sell so many iphones so they will only sell the Q10 which comes out in April, so how many will waite, or will they be inticed into buying something. BB fans need to put the pressure on.