[akmishra]

Why BB Z10 is so low price in India?
When it lunch it's near about 43k,then 33k.thn 29k and now it's just 18k.
My friends say its just 13k in eBay and 15 k in market.
whats the problem with u BB???????????????????
Anybody knows whats going on here plzzzzzzzzzzzzz answer.

[howarmat]

in case you missed it, they wrote down a billion dollars on z10 stock. They have tons of them they need to get rid of

[akmishra]

Please explain clearly

[kwenie]

What's there to explain? They made a huge stock of the Z10 and it didn't sell really.
The hardware gets older and they need to get rid of it.
Simple story really

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[Craig Abernethy]

Please explain clearly

Basically BlackBerry made far too many Z10's, because they were expecting allot more people to buy them.

When they realised they weren't selling, they "Wrote off" 1 Billion Pounds worth off of the value of them.

Which basically means they now sell them for a lot less money, because if they don't, they'll never sell at all, they'll just be stuck in some warehouse somewhere.

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