I spoke to a Verizon rep tonight for about an hour about adding another phone to my family plan and I started talking about getting the Storm and she informed that since I can't upgrade I would have to buy it for retail. I asked her how much it would cost and she said "hold on let me check" ... I waited for about 2 minutes and she said the retail price will be $379.99! I have told a bunch of people this and nobody seems to believe me (which is understandable) but I asked her 3 more times if she was sure and she said she was. I was amazed at how cheap that is and if that is the real price and she wasn't just a moron, than you heard it hear first!