got a Q10, but not seeing the BlackBerry advantage
Have now spent a couple of days with the Q10, my first BlackBerry device. This phone has some great aspects to it, but I still find myself feeling rather indifferent about it.
The Harmattan/Sailfish-esque user interface is pretty, just as the device itself. The predictive text input is great, supporting up to three languages at once and all. There's physical QWERTY, which by now is fairly unique in a smartphone. The BB10 platform offering itself seems solid and well designed, although I suppose a few bugs would remain at this early stage.
But the supposed BlackBerry focus on productivity and security, I'm just not seeing it. Is BB10 supposed to be better than the advertising company phone OS? Is this OS designed to save me time, let me get on with things, let me control my device and my data, stay in charge?
Upon first trying to start up the device, forced activation or something, with an Internet connection absolutely required. I paid a lot of money for it, is it my phone or not, to use as I please? Extremely lengthy TOS thrown at my face. The privacy terms and such are there, but no info is given about the privacy consequences of each app and system service. And where is the reputedly superior permission management capability? Does not seem to apply to builtin apps, or Android apps. Does it even apply to all native third party apps?
I'm just not seeing enough advantages in here at this point. What is supposed to be the selling point of BlackBerry phones? An inconsistent, unsatisfactory experience I can also get from one of the leading players, for a cheaper price, and with all the apps. No wonder these things are not selling.
If BBRY's business model is to make money by selling phones, I'd suggest BBRY focus on making phones for the user. Optimizing the experience for the user. Not for the needs of any department within BBRY, not even according to the desires of major app vendors, but looking at it from the point of view of the user.
Make every single detail of the out-of-the-box experience a delight for the user, and significant word-of-mouth marketing will inevitably come, and the sales will come, and then the apps will come.