1. crackbb10's Avatar
    Does anybody have an idea how many Priv's BlackBerry would have to sell to make it profitable? JC did say 10 million BlackBerry 10 devices a year should cut it. If the Priv has lower margins (assumption, as I hear only Samsung makes money on Android and Google of course), how many would BlackBerry have to sell to stay in the handset business?
    10-09-15 01:36 PM
  2. anon4226395's Avatar
    Does anybody have an idea how many Priv's BlackBerry would have to sell to make it profitable? JC did say 10 million BlackBerry 10 devices a year should cut it. If the Priv has lower margins (assumption, as I hear only Samsung makes money on Android and Google of course), how many would BlackBerry have to sell to stay in the handset business?
    Same source said 5million devices a few days ago
    Joao Oliveira likes this.
    10-09-15 01:39 PM
  3. crackbb10's Avatar
    You got a link for that maybe? If 5 million devices a year would be profitable for BlackBerry, I'd say BlackBerry should be able to pull it off.
    10-09-15 02:32 PM
  4. non-vtec's Avatar
    Umm not a chance....they hardly sold 1 mil of any bb10 device....priv might do slightly better but not anywhere close to 10 mil.

    Posted via CB10
    10-09-15 02:37 PM
  5. anon4226395's Avatar
    You got a link for that maybe? If 5 million devices a year would be profitable for BlackBerry, I'd say BlackBerry should be able to pull it off.
    BlackBerry CEO wants to sell 5 million phones a year | The Verge
    10-09-15 03:04 PM
  6. crackbb10's Avatar
    Nice
    10-09-15 04:16 PM
  7. crackbb10's Avatar
    Well I don't know. It seems 5 million devices in total including BlackBerry 10. Should be possible I think.
    10-09-15 04:21 PM
  8. CigarDad's Avatar
    1.25M handsets per quarter or a 56% increase over last quarters sales.
    10-09-15 05:14 PM
  9. Mr4aces's Avatar
    A sales increase of 150% per quarter would keep them in the hardware buz.

    i.e. 250k x 150% would be 375k for 1st qtr,
    375k x 150% = 562k for 2nd qtr,
    562k x 150% = 863k for 3rd qtr,
    863k x 150 = 1.29m for 4th qtr making the yearly total less than 5m , steady growth would justify keeping the handset buz.

    Keep in mind 150% per quarter is a substantial growth for any buz. I would say 125-30 would be more realistic. Anything over 2.5m/yr to date will keep them in.

    As the Branding becomes popular the margins should increase per device. So they won't have to sell as many phones. Now they are setting pricing based on others if they are popular they will be the ones setting the price levels.

    PIN 829A "You're only known for the worst thing you do" DSO 1978
    Last edited by Mr4aces; 10-09-15 at 07:30 PM.
    10-09-15 07:15 PM
  10. thecurryman's Avatar
    If JC is smart and he markets the heck out of this phone (especially during primetime in the US) then 5 mil is easy to meet. If they go with a campaign that shows how the PKB is back and showcase the design of the phone + android (show off the apps or something or showoff how a pkb is better ) then people will jump on it
    10-10-15 01:06 AM
  11. AmritD's Avatar
    A sales increase of 150% per quarter would keep them in the hardware buz.

    i.e. 250k x 150% would be 375k for 1st qtr,
    375k x 150% = 562k for 2nd qtr,
    562k x 150% = 863k for 3rd qtr,
    863k x 150 = 1.29m for 4th qtr making the yearly total less than 5m , steady growth would justify keeping the handset buz.

    Keep in mind 150% per quarter is a substantial growth for any buz. I would say 125-30 would be more realistic. Anything over 2.5m/yr to date will keep them in.

    As the Branding becomes popular the margins should increase per device. So they won't have to sell as many phones. Now they are setting pricing based on others if they are popular they will be the ones setting the price levels.

    PIN 829A "You're only known for the worst thing you do" DSO 1978
    Why start with 125k? BlackBerry sold 800k last quarter (BB10 alone) they should be able to pull off 5 million for sure.

    Z30STA100-2/10.3.2.2639
    10-10-15 01:58 AM
  12. BBd00d's Avatar
    Let's say total for 4 quarters, they sell 3 million devices on BB10/BBOS, then to be profitable, wouldn't they need to sell roughly 7 million Priv devices ? I'm just under-assuming 3 million devices being sold right now, that's 750k per quarter, so I'm lowballing here. Certainly can be achieved if they are serious about selling this thing. So that would mean 1.75 million privs.

    Posted via CB10
    10-10-15 11:06 AM
  13. raremage's Avatar
    The way I interpret the quotes is that 10million is the point where it makes sense to continue producing BB10 devices.

    By switching to Android, that number drops to 5million.

    Posted via CB10
    app_Developer likes this.
    10-10-15 11:20 AM
  14. app_Developer's Avatar
    If JC is smart and he markets the heck out of this phone (especially during primetime in the US) then 5 mil is easy to meet. If they go with a campaign that shows how the PKB is back and showcase the design of the phone + android (show off the apps or something or showoff how a pkb is better ) then people will jump on it
    If they do heavy TV ads, then the target number may have to be higher than 5M, though. TV adds a lot to their costs, doesn't it?

    I think 5M is probably doable without a mass market blitz, and keeping advertising costs in control.
    10-10-15 12:20 PM
  15. Mr4aces's Avatar
    Why start with 125k? BlackBerry sold 800k last quarter (BB10 alone) they should be able to pull off 5 million for sure.

    Z30STA100-2/10.3.2.2639
    My error mistake sales per quarter
    10-10-15 12:25 PM
  16. ptdsb's Avatar
    Why start with 125k? BlackBerry sold 800k last quarter (BB10 alone) they should be able to pull off 5 million for sure.

    Z30STA100-2/10.3.2.2639
    Exactly. So 800,000 last quarter is 3 1/4 million per year. Upping that to 5 million with a gleaming new phone should be possible. In the UK I never see any advertising for BlackBerry phones so if they market this one well it should be possible, as well as Android converts.

    Posted via CB10
    10-10-15 01:17 PM
  17. ALLYSON1989's Avatar
    they need to sell one million phones first quarter
    This will increase their sales from 480million to 1 billion next quarter and that's a double in sales which should give their stock price a triple or atleast 2.5 or 20 per share. Since all 4 carriers are selling it in the usa then how can they not sell this amount.

    Posted via CB10
    10-10-15 05:38 PM
  18. DrBoomBotz's Avatar
    Wouldn't the sales peak in the second quarter after release and trail off thereafter? This phone is going to play in the big leagues where something new is always coming along.
    10-11-15 10:35 AM
  19. Mr4aces's Avatar
    Wouldn't the sales peak in the second quarter after release and trail off thereafter? This phone is going to play in the big leagues where something new is always coming along.
    Your probably right. I'm way off base on my posting. I did not research the sales nor did I take into consideration the type of business.

    Don't think they will hit 5m but if they have substantial growth they are still in.

    PIN 829A "You're only known for the worst thing you do" DSO 1978
    10-11-15 11:51 AM
  20. Chuck Finley69's Avatar
    3.1472903752073256 million units in first 6 months.

    Posted via CB10
    10-11-15 12:16 PM
  21. DrBoomBotz's Avatar
    Don't think they will hit 5m but if they have substantial growth they are still in.
    So you just pulled that out of your *utt too?
    10-11-15 12:58 PM
  22. Mr4aces's Avatar
    So you just pulled that out of your *utt too?
    My analogy was based on my past experiences in other companies . So if that is pulling it out of my *** yes.


    PIN 829A "You're only known for the worst thing you do" DSO 1978
    10-11-15 02:16 PM
  23. DrBoomBotz's Avatar
    My analogy was based on my past experiences in other companies . So if that is pulling it out of my *** yes.


    PIN 829A "You're only known for the worst thing you do" DSO 1978
    OK since fiscal q4 starts on November 29th I would estimate 50℅ of sales in that quarter.
    My numbers come from the same place as yours.
    10-11-15 03:23 PM
  24. Mr4aces's Avatar
    OK since fiscal q4 starts on November 29th I would estimate 50℅ of sales in that quarter.
    My numbers come from the same place as yours.
    I said my came out off my ***.

    My analogy came from experience.

    Do you want me to ... .... ...


    PIN 829A "You're only known for the worst thing you do" DSO 1978
    Last edited by Mr4aces; 10-11-15 at 05:22 PM.
    10-11-15 04:13 PM

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